Hootsuite, the most widely used platform for managing social media, today announced partnerships with six leading technology and services solutions for social advertising.

With this news, the social media dashboard now offers the largest social advertising ecosystem of any social media management platform.

These partnerships will enable Hootsuite customers to complement their organic social media efforts with optimized social advertising campaigns to drive business results.

Hootsuite partners include best-of-breed vendors:

• AdEspresso, the best-in-class self-service solution for Facebook and Instagram advertising optimization
• Kenshoo, the global leader in agile marketing
• Nanigans, the leading provider of advertising automation software for in-house marketing teams
• Adaptly, a technology and services company that enables advertisers to scale campaigns across Facebook, Instagram, Snapchat, Twitter, and Pinterest
• Mediative, one of North America’s most extensive integrated digital marketing & media companies
• Popimedia, a subsidiary of Publicis and an Ad-Tech company, helps brands optimize spend, save time, and scale media on Facebook.

Social paid advertising has seen increased investment as brands look to expand customer engagement and ROI beyond organic social posts.

According to eMarketer, by 2017, social network ad spending will reach $35.98 billion, representing 16.0% of all digital ad spending globally.

“More than ever, brands are investing in paid social media advertising to complement their overall social initiatives and marketing campaigns. Hootsuite’s partnerships with these market-leading social ads solutions will help give our enterprise customers a cohesive and comprehensive view into their entire social strategy,” said Matt Switzer, senior vice president of Labs, Corporate and Business Development at Hootsuite.

Hootsuite customers can choose best-of-breed technology and service solutions to help them manage and optimize social advertising campaigns across major social channels, including Facebook, Instagram, Twitter, Pinterest, and Snapchat.

“Nanigans is committed to helping companies achieve the maximum value of social advertising to meet business goals. Nanigans’ partnership with Hootsuite will benefit customers by allowing them to take better control of their digital advertising strategy by aligning it with their social media initiatives,” said Ben Tregoe, senior vice president of business development at Nanigans.

Easily Create, Manage, and Optimize Social Advertising Directly in Hootsuite

Hootsuite’s integrations with Kenshoo, AdEspresso, and Popimedia will make it easy for customers to manage paid social campaigns and organic social channels all in one place. Hootsuite customers will be able to run social advertising initiatives directly from the Hootsuite dashboard, including:

• Creating new advertising campaigns
• Optimizing active campaigns
• Boosting top performing organic social posts
• Viewing advertising analytics

Customers will be able to get a holistic view of all social activity, which not only improves productivity, but also allows them to make better decisions on their paid efforts; driving more impactful results to the business.

“The fast pace of social media means that brands have to be agile enough to respond to changes in the market across all digital channels. Kenshoo’s integration with Hootsuite empowers customers to better understand and enhance the impact of their paid and organic social initiatives,” said Tom Affinito, vice president product marketing at Kenshoo.

“As one of Facebook’s fastest growing partners, AdEspresso offers best-in-class optimization and reporting solutions for Facebook and Instagram ads. The integration with Hootsuite will benefit customers who want to use our solution in conjunction with Hootsuite’s powerful platform to get the most value out of Facebook and Instagram advertising,” said Armando Biondi, co-founder and chief operating officer at AdEspresso.

Hootsuite Partners Help Marketers Navigate the Complex Social Advertising Landscape

Adaptive and Mediative allow customers to leverage sophisticated software and managed services expertise.

With a strong focus on ROI and maximizing the effectiveness of digital marketing programs, these partners will work with brands to develop impactful social advertising campaigns.

“We are very excited to be a partner as Hootsuite is one of the best platforms in the market for brands to manage their organic social media efforts. Adaptly will work closely with Hootsuite to provide customers with the paid social media technology, services, and support they need to bolster their existing organic social strategy,” said Nikhil Sethi, CEO at Adaptly.