More than half the global population of roughly 4.54 billion people is active online. People go online to connect, transact, and be entertained. If they need to catch up with family, they log into social media. If they want to go shopping, they visit e-commerce websites. If they decide to watch a TV series, they access streaming services. The online world is relevant now more than ever.
There are many benefits to marketing your business online. Boost brand awareness, expand your community, and sell more products and services by effectively generating traffic to your website. But this does not simply mean getting more visitors. You want to drive quality website traffic composed of people who are interested in your content. They’re more likely to convert.
Check out these quick and easy tips on how to drive quality traffic to your website.
Perform meaningful keyword research
Search engine optimization (SEO) is a set of techniques that increase the quality and quantity of website traffic. When you optimize your site for SEO, you boost the visibility of your website or web page on search engine results pages (SERPs). The goal is to make it among the top search results on the first page of Google, Bing, or Yahoo.
Keyword research is a foundation of SEO. This involves keyword research and identifying the terms and phrases that are:
- highly relevant to your brand, products, and services;
- have high search volume locally; and
- have a low difficulty score.
You may jot down the keywords that your potential customers might use to serve the products, services, or information you provide. Then, go to Google and other search engines and enter each keyword. Write down the suggested terms and phrases.
You can also use a keyword research tool that not only searches for relevant keywords but also analyzes keywords by search volume and checks keyword difficulty. There are a variety of SEO tools for analytics and reporting, too.Here are some tools you can try:
Create relevant, useful, and consistent content
You do keyword research, create buyer personas, explore social media advertising — all to entice the right visitors to your website. But efforts to increase website traffic is just the beginning. Give visitors something relevant and useful to encourage them to browse around, sign-up, and fill their carts. Provide high-quality content.
Content marketing involves the creation and distribution of digital assets such as articles, videos, and podcasts to stimulate interest in a brand, product or service. How do you implement content marketing?
#1: Set specific, measurable, actionable, and realistic goals. Here are some examples:
- I want to raise my website visitors by x-amount through x-method.
- I want to expand my newsletter list by 50% in one month.
- I want to lower my bounce rate by 80% in two months.
#2: Know your audience well
No content fits all. Are you targeting individual customers or businesses? Do they belong in the Gen Z, millennials, or boomer group? What are their pain points? What motivates them? What do they consider as important?
Know your audience by conducting market research. Review your historical data on who comprises your audience and customer base. If you are only starting your business, have a peek at your competitors’ audience to get a general idea of who they are targeting. You can also build buyer personas or semi-fictional representations of your ideal customers.
#3: Conduct a content audit and develop a new content strategy
Increase your website traffic by performing a content audit. An audit involves reviewing all the content on your website. List down all the content, including the URL, in a spreadsheet. Determine which content performed well and what needs to be improved. You may do this by analyzing the performance data. Create a list of topics your audience is interested in based on the market research you performed. Fill in the gaps by creating a content strategy that aims to improve your existing content and produce better ones.
#4: Explore various types of content
Your choice of content medium is not limited to articles, images, and videos. Increase website traffic visitors this 2020 with these content types:
- Live streaming
- Q&A
- Behind-the-scenes
- Expert interviews
- Interactive content
- Webinars
- White papers
- Case studies
- User-generated content
- Micro-influencers
Remember to match the content medium to your audience and distribution channel. If you are targeting businesses, you may want to invest in producing high-quality white papers and case studies. Is your audience composed of professionals? Expert interviews and webinars would be powerful content types. If you are distributing on a blog, long-form articles and images are best. If you are using social media, you may need to explore the content types that suit each social network.
Conclusion
The world is no longer what it was before the Internet. Today, people build and nurture relationships on messaging apps. They transact with customers, businesses, and partners through e-commerce sites. They get their regular dose of entertainment on social networks, gaming apps, and streaming services.
Capitalize on the Internet to promote your brand and offerings. Increase traffic to your website through major SEO techniques: extensive keyword research and consistent creation and distribution of quality relevant and useful content.