The ascendancy of social media has transformed the way people spend their leisure time. It has also changed the way businesses operate and present themselves, revolutionizing the relationships between businesses and customers. Despite all the benefits of social media for marketing, brand development, and customer engagement, there can be a significant downside. Social…

Let’s face it: today’s market is more crowded and competitive than ever before. The advent of e-commerce, for example, has expanded possibilities for consumers. And that means businesses no longer only compete with local retailers and the Big Box store on the corner for their fair market share. Rather, businesses…

Content marketing revolves around creating and publishing content aimed at your target audience. Content can be incredibly effective for encouraging people to return to your website, generating leads, and increasing engagement. Furthermore, it positions businesses as authoritative and knowledgeable sources in your industry, which in turn builds trust. It’s no…

Marketing teams live and die by reviews. Diligent customers will always look through reviews before purchasing; a few negative reviews can turn savvy consumers away. However, the popularity of social media means negative reviews are unavoidable. Almost every Twitter post elicits a mixed reaction, and there’s no telling who will…