Featured Blog Posts

How to do Unhinged Marketing the Right (and Wrong) Way

In the race for customer attention, companies try lots of things. Have you heard of unhinged marketing? Brands use this disruptive and unconventional approach to grab peoples' attention and stand out amongst competitors. But it's more than just a strategy; it's a rebellious move where you ditch the rulebook to…

Social Media Advertising Strategies and Best Practices for Ecommerce Brands

Social media advertising has risen to prominence as a formidable tool for ecommerce businesses. Advertising allows brands to broaden their reach, increase sales, and establish brand awareness. Platforms like Facebook, Instagram, Twitter, and LinkedIn, have millions have active users each day. Leveraging social media for advertising has the potential to…

How to Craft the Perfect Website Experience

Your website is more than a mere platform; it's the face of your brand, the first handshake with your audience, and a pivotal player in your business's success. You only get one chance to make a first impression. Ninety-four percent of your website visitors' first impressions are directly connected to…

How to Ensure Ethical Practices in Online Data Collection

Ensuring ethical practices in social media marketing is crucial for fostering confidence in consumers and cultivating a positive brand image. The establishment of trust contributes significantly to customer loyalty. It also leads to repeat business, a crucial element for sustained success over the long term. However, learning how to navigate…
Maggianos on Instagram

Cheers to Instagram

Not only is Maggiano’s Little Italy encouraging users to follow their Instagram account, they are also asking diners to share photos taken at the restaurant on Twitter with the hashtag, #Maggianos.

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ISSMM Holds Second Converge Cup

ISSMM is dedicated to the facilitation of ongoing education, best practices, and practical implementation of converging social, search and mobile marketing solutions, and related technologies, to enhance both marketer and buyer experience.

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delta airlines

Lose Your Luggage? Not Anymore.

Delta Airlines has implemented a system for travelers to track their checked baggage via the airline carrier’s iPhone app, allowing guests to monitor the whereabouts of their luggage at all times.

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