What is Guerilla Marketing? Before we dive into guerrilla marketing for lawyers, let's explore what it is. The term ‘Guerilla Marketing’ was first coined by the American business writer and author, Jay Conrad Levinson, in 1984. He came up with the idea of having a marketing and advertising strategy that…

Every generation has its own “rules” on how to approach a certain brand or product. Each one is different. But with technology, younger generations now think alike. Millennials and Generation Z now make up a greater part of the world’s population. And, they use technology on a daily basis. That…

As a real estate professional, you know people are shopping for homes differently. The ease of looking online for properties makes old-school marketing efforts inept. In fact, one report from 2013 found 90% of home buyers searched for houses online as a part of their process — 7 years ago!…

Before the inception of social media marketing, brands used traditional marketing channels to reach out and engage with consumers. Online social networks make communicating with consumers a breeze. Marketing is also easier and highly targeted for brands. By 2020, more than 5 billion people will use social media platforms—roughly two-thirds…