The digital age, also known as the information age, has revolutionized the way we experience most aspects of our lives. Modern technology puts all of the information the world has to offer at our fingertips (and in our pockets). Today, there are nearly 4.4 billion active internet users globally, a…

A journey of a thousand miles begins with a single step. In this case, that crucial single step is your website. There’s no better way to showcase your hotel and its amenities than with a well-designed, informative website with a seamless and frictionless checkout process. A research study shows that the…

Marketing to millennials can be tricky. These 17–36-year-olds are 2.5x more likely than other generations to be early adopters when it comes to technology. They’re also, of course, connected—to the internet, to their devices, to social media platforms. What do you know about millennials? Their years of birth span from…

It's vital to keep customers happy and provide a great experience to improve customer retention at your restaurant. Loyal customers stimulate regular revenue and often turn into brand advocates. When they recommend your business to friends and family, you can gain new customers, too. According to Harvard Business School, “increasing…