In the past, when brands sought to market a product or service, they would pay a celebrity to endorse it. Now, with the rise of social media, a new kind of celebrity emerged: the social media influencer. This introduces a new concept called influencer marketing.  Why Does The Travel Industry…

You’ve probably heard organic reach on Facebook is dead. Facebook makes money from advertisers. So, naturally, they want businesses to run ads. Rumor has it that Facebook killed organic reach so that there’d be more food for their paid ads. But this is only partially true. Yes, Facebook curtailed the…

Snapchat is a great social platform for going live during events. The social media platform used for sending temporary photos and short videos is a unique tool to show what's happening in real time during your event. Snapchat is excellent for creating excitement and marketing your event in the days…

Today's restaurateurs are lucky — gone are the days of massive spending to advertise their offerings to draw in new customers. Instead, many eateries rely solely on the power of social media to pique hungry people's interest. And, for the most part, using social media as a way to advertise…