Pinterest has been getting a lot of attention and has proved beneficial for a variety of businesses. Nonetheless, perhaps it’s not the best fit for everyone.
As social media marketers, we've seen it all too often. A brand starts a Twitter account or Facebook page, only to abandon it within a few months, if not weeks. ...
#tourismchat is a biweekly twitter chat focusing on social media in the tourism industry.
Royal Dutch KLM Airlines is allowing people to choose who they might sit next to on a flight by viewing other travelers’ social media profiles via a program called “Meet and Seat.”
While it’s a great thing that more and more businesses are jumping aboard the social media bandwagon, many still aren’t really grasping the point of doing so. There’s a very finite distinction between social media marketing, and merely marketing via social media.