Social Commerce is one of the hottest social trends in 2011 and the insightful folks at Useful Social Media have put together an infographic social commerce timeline.
All Nippon Airways (ANA), Japan’s leading airline carrier, recently announced its “Inspiration of Japan” service brand and products will be introduced to the Los Angeles-Narita (Tokyo) route beginning January 2012.
Google+ opened up brand pages today and it’s great to stay ahead of the curve and get your page up and running. There are a few tips to get the most out of your page and make sure people know about it and are able to find you.
It’s essential for any company using social media, especially larger entities, to set forth guidelines so that it’s clear what is acceptable in the space.
Culture, a yogurt truck based in Chicago, sets an awesome example of how food trucks can really take their social media to the next level.
Meeting Burner is a fast, free way to hold online meetings and webinars. They want to build a community of online meeting fanatics who want to change the world by making meeting easier, faster, and more efficient.
While it’s a great thing that more and more businesses are jumping aboard the social media bandwagon, many still aren’t really grasping the point of doing so. There’s a very finite distinction between social media marketing, and merely marketing via social media.
Virgin America has teamed up with American Express for a new Facebook promotion. Through October 20, fans are invited to “elevate your seat” for a chance to win first-class seats and daily prizes.
When thinking about the film Moneyball, I realized the new strategy displayed by Beane could be likened, in many ways, to the evolution of social media.
In 2010, the Vacation Rental Industry generated over $85 billion in revenue. As a result, Joe Stradinger founded JoeOptions as a means of organizing the vacation rental industry around people. In fact, the company is a social marketing platform in itself.
There are many changes coming to Facebook lately, leaving many businesses wondering how these adjustments will affect fanpages plus interactions with their consumers. There is a new “Friend Activity” option located under the main image of business pages.
Starwood Hotels & Resorts Hawaii, which has 11 great properties in Hawaii, just held a Tweetup. But rather than host it at one of their properties or even on the islands, it was in Los Angeles.
Hosted by FohBoh, the leading social-business community for the global restaurant industry, Food Service Social Media Universe (FSMU) was created to bring together restaurant leaders and social media practitioners to share incites and best practices about this rapidly changing landscape.
Hotels.com has launched a brilliant marketing campaign featuring JT Holmes booking a hotel room via his cell phone as he freefalls through the sky.
Twitter is an engaging place, one that, when surrounded by various commentary on universal happenings, becomes a tempting place to chime in. That said, when you’re representing your business on these channels, the rules are a little bit different.
Big Train is a leading manufacturer of premium coffees and teas. They offer the ability to subscribe, read reviews and purchase products easily from their Facebook page. To launch their new Fit Frappe, they provided a Klout perk allowing online influencers a chance to test the product and share with friends.
The Virginia Tourism Corporation is out to prove that love is at the heart of every Virginia vacation. In July, they unveiled oversized LOVE artwork at several Welcome Centers across the state. Then, the local tourism offices jumped into the fun with the Virginia Tourism “Bring LOVE to Your Town” event.
Yahoo! News recently ran a Forbes article entitled, “Why Facebook is a Threat to Lifestyle Brands.” It argues that the ways we express ourselves via social networks have replaced the expression stimulated by utilizing products of specific brands. Rather, I’d argue it’s enhanced it.
Earlier in the year, PopChips ran an extremely successful social media campaign seeking out a “VP of Pop Culture.” With one of the most social-media savvy celebrities, Ashton Kutcher, on board, PopChips was able to not only award a winner, but create huge buzz, visibility and excitement about their brand.
HootSuite is an efficient social media management tool that is very straightforward and offers a diverse array of functionality. It’s great for multiple-account management, brand monitoring, scheduling content and more.