Mastering the initial business aspects of growing a social media presence is only the first step; it is equally critical to recognize and address the significant legal risks that go along with it.
TalkToTheManager allows customers to connect with the management staff of a business through anonymous text messages whereupon the restaurant or hotel can resolve issues in real-time.
From May 20 – September 2, 2013, The Coffee Bean & Tea Leaf will keep their customers cool during their landmark 50th anniversary celebration with the introduction of a new Birthday Cake Ice Blended beverage. ...
Klout has partnered with American Airlines to extend a free one-day Admiral’s Club Lounge pass to avid social media users with Klout score above 55.
Instagram’s “Photos of You” enables individuals to see photos in which they’re tagged. This means additional real estate for loyal fans to represent a company’s image.
Starting and maintaining a restaurant business is no easy task. If done right though, a restaurant business can become quite a profitable venture.
In honor of World Oceans Day (June 8), Rubio’s will host a beach cleanup and party in Oceanside, CA, for the San Diego community to come together and celebrate the ocean.
Men and women tend to dominate very different social media networks. This infographic takes a look at some of the differences between male and female-dominated social media sites
For marketers of hotels, tours, and travel services, travel remarketing is an effective way to get a second chance to convert valuable traffic.
One of the best ways to use Instagram for marketing your business is to host a contest on the network, helping to build buzz for your brand and drive traffic to your site.
Greg Creed, CEO of Taco Bell, shares how his brand has transformed itself in several essential ways without losing the loyalty of its core customer.
By sharing your best ‘fishy face’ on Facebook, Twitter, Instagram and Google+, you can receive two seafood burritos for the price of one at Rubio’s.
With detailed reports on audience growth, audience geography, engagement and the ability to identify tags that are relevant to their products and services and influencing contributors posting on them, brands now have a unique platform to professionally fine-tune their content and engagement strategy on Instagram.
HOTELS Magazine announced its second annual Social Hotel Awards. The hospitality magazine just launched the 2013 program during a webinar entitled, “The ROI of Social Media.”
The team at Fanpage Karma recently analyzed over 60,000 active Facebook pages in a period of three months to see how and why growth rates differ. Differences can be found in terms of the type of page, the engagement rate and how large the fan page already is.
Albert Qian was invited to help market Crescent Village, a new apartment community in San Jose, through social media.
Four Seasons has done an exceptional job integrating social media into their website and general marketing, and constantly continues to expand its social media presence.
Hotels and other businesses in the hospitality industry are uniquely positioned to use Instagram to market themselves.
To add an element of culture and art to the debut of their new beverage, Starbucks took to San Diego to share this exciting new dessert drink with customers.
Now the website has over 11 million users and is still growing, with some of the most popular pin boards including holiday destinations, interiors inspiration and recipes – perfect for those in the hospitality industry.