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The Impact of Color and Lighting in Brand Photography

The right photos have the power to sway customer opinions in a matter of seconds, both positively and negatively. As such, carefully consider every image your brand puts out online or in print. This is why brand photography is so important. Below, we’ll go over what brand photography is as…

The Most Effective Ways to Use Psychology in Marketing

Marketing is an intricate dance between businesses and consumers, where success often hinges on understanding and influencing human behavior. Psychology plays a pivotal role in this dynamic, as it enables marketers to delve into the minds of their target audience, tap into their emotions, and drive desired actions. In this…

Unveiling Innovative Marketing Tech Strategies for Maximum Impact

Marketing is a fast-paced, tech-driven industry. In the US alone, marketers spend $23 billion on tech like social apps, CRMs, and email marketing platforms. Hospitality marketers are particularly well-positioned to take advantage of emergent technology. Automation can speed up content creation while AI-integrated CMSs can turn guest’s data into useful…

Exploring Instagram’s Latest Features in 2023

Instagram consistently works to enhance user experience and keep up with changing trends in the dynamic world of social media. This year alone, Instagram has rolled out several exciting features that shift the way we interact with the platform. From Instagram Subscriptions to Threads and allowing multiple links in bios,…

Social Media in Plain English

I recently attended Splash Media’s Social Media Bootcamp. It provided a great case for social media implementation for business and most memorably, a lot of statistics and relevant comparisons.

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