Digital Jungle is a socially led digital marketing agency that spun out of SinoTech Group in 2011 with the goal to help brands “understand the conversation” to meet business goals. They have offices in Beijing, Shanghai, Hong Kong and Sydney.

The company recently released an innovative hospitality mobile application called “mGuest.” This mobile application was developed for 4 and 5 star Asian hotels noting the uniqueness required in usability, navigation style and social media connections for this region.

Digital Jungle recognized a need to develop a cost-effective and engaging mobile application for hotels in Asia. The hospitality sector is one of the most competitive industries in the world: the hotel industry is estimated to grow at a rate of around 15% over the next five years and in 2010, the Asia-Pacific region led the hospitality market with an annualized RevPAR growth rate of 15.2%.

mGuest offers hotels the means to create deeper and more meaningful connections with their guests, thereby increasing awareness of the property and brand, offering an online functional e-concierge service and even facilitating bookings and in-room services.

“I am excited at the release of this new application for hotels. Not only because it provides functionality for hotels but more for the very real value it provides for guests staying at the hotel. Imagine being able to do 360 walk-arounds of your room before check-in on the way from the airport, or getting informed about a happy-hour happening at the bar while you are in your room. These simple things will make the guest’s stay a much more pleasant experience.” said Dr. Matthew McDougall, CEO of Digital Jungle.

Extra features of mGuest include social media integration with blogs, venue check-in, group buying and even add-on modules such as Events and Weddings. Elegantly useful, this mobile platform allows hotels to quickly customize, manage and easily update their mobile applications from the Digital Jungle platform.

The mGuest application is available for iPhone, iPad and Android platforms.