Geofeedia, a market leader in location-based social media monitoring, intelligence and analysis, debuted the next generation of its social media intelligence platform at Social Media Marketing World in San Diego.
The company showcased new product innovations, features and functionalities including Salesforce integration and its first mobile app.
Geofeedia research shows 74 percent of social conversation cannot be found with traditional hashtag and keyword monitoring. In addition, six percent of posts solely include images or videos with no text at all.
Geofeedia’s location-based social media monitoring tool fills in the data gap that traditional social media listening tools leave behind by offering marketers a powerful way to pinpoint the context of location-tagged social media posts that may not include associated keywords or hashtags.
The new features will enable marketers to cut through the massive amount of social data to understand the context and to engage users real-time at a specific place at the fastest speed available.
The company’s latest enhancements offer the ability to use location-tagged social data to drive engagement with customers when and where it matters most, to market their products and services, to conduct market research and to analyze patterns and trends from location-based social media data directly from the software.
“Brands need to know what’s being said in the locations important to them, including everything from engaging with real-time customer experience chatter to uncovering fan and customer content that doesn’t use hashtags,” said Jay Baer, digital marketing expert and president of Convince & Convert.
The next generation platform includes the following innovations:
- Geofeedia Mobile App: Take the power of location-based social media discovery on-the-go
- Social Lead Generation with Salesforce.com: Generate a Salesforce.com lead from a location-tagged social media post
- Social Customer Service with Salesforce.com: Create a customer service case from a location-tagged social media post
- Location Sentiment: Measure the sentiment (positive/negative) of posts from one or more locations
- Monitor Multiple Locations: Aggregate location-tagged social media feeds across multiple locations
- Create and Publish Content: Publish outbound social posts and/or reply to location-tagged social media directly from the platform
“Our location-focused marketing platform proves there’s more to social discovery than keywords and hashtags,” states Phil Harris, CEO and cofounder of Geofeedia.
“We offer actionable intelligence that helps brands and organizations better understand context and sentiment allowing for more opportunities to engage and interact with customers in real-time.”
Currently more than 350 organizations and 10,000 users take advantage of the powerful subscription-based patented platform included in Gartner’s 2014 Cool Vendors report and G2 Crowd’s Spring 2015 rankings of the top social media monitoring products.
The company is on track to quadruple its client base by end of 2015. Customers leveraging the Geofeedia platform include major Fortune 500 companies like McDonald’s and Dell and leading news outlets like the AP, BBC and CNN.
The company, who recently opened its second office, just announced closing of a $3 million series A4 financing. Plans are underway to hire 50 new employees in 2015.
How would a platform like this help take your marketing to the next level?