I was really excited to learn yesterday that Hootsuite is enhancing its Instagram functionality!
Hootsuite is the primary social media dashboard I use so the ability to integrate Instagram as well is extremely beneficial.
You can now:
- Publish posts to Instagram immediately or schedule them to publish at a later time
- Easily manage multiple Instagram accounts in one place
- Grow your Instagram community by engaging your audience right within the dashboard
- Get more done by securely sharing access to Instagram with Team Members (Pro only)
- Keep an eye on the competition and find opportunities for engagement by creating search streams that follow specific users, hashtags, and keywords
I went through the process of incorporating my Instagram account and it was easy.
Back at the dashboard, you can begin setting up your search streams based on your businesses’ needs.Using Disneyland as an example, you can set up streams for Instagram photos taken by the legitimate Disneyland Instagram account; by people using the #Disneyland hashtag; and/or by people who have geo-tagged Disneyland in their Instagram posts.
The ability to schedule Instagram posts will be useful for social media managers who formerly had to post “in-the-moment” and work a bit more spontaneously.
Now, businesses can be more strategic about what and when to post to Instagram. Monitoring will also be more seamless with both the Hootsuite integration and other recent updates.
This comes shortly after Instagram debuted desktop search making it more seamless for a hotel or restaurant’s social media manager to be able to more seamlessly locate content happening on-site.
Although it’s easy to check a hashtag and/or set up notifications when your business is tagged in an Instagram photo, many don’t optimize the geo-tag functionality as much as they could be, and this update makes it easier to do so.
Similar to how you can now set up all these streams in Hootsuite to monitor your own business or your competitors, the ability to conduct similar searches is available in Instagram itself.
As an example, I conducted a desktop-based search for Oak Grill, a local restaurant in Orange County.
The drop-down gives me the option to search for people/tags who mentioning Oak Grill’s Instagram account; people who’ve checked in at the restaurants; or people who’ve used the hashtag.
A marketing manager can now conduct a search seamlessly on Instagram from their desktop, and interact with users.
Liking photos and commenting on them, thanking people for visiting, leaving specific comments on peoples’ experiences, etc., will help enhance brand loyalty.
How will your Instagram strategy be affected by these recent updates?