Today, Instagram announced that – in addition to square posts – you can now share photos and videos in both portrait and landscape orientation on their platform.

With this latest Instagram update, users can upload widescreen video which will be more cinematic than ever.

According to Instagram’s announcement, nearly one in five photos or videos people post aren’t in the square format, leaving people cut out of group shots or landmarks cut off.

“Square format has been and always will be part of who we are. That said, the visual story you’re trying to tell should always come first, and we want to make it simple and fun for you to share moments just the way you want to.”

This update is especially pertinent for videos on Instagram, allowing them to appear more cinematic.

Another major element of this update is that Instaram formerly had separate filters for photos and for videos, but now all filters will now work on all types of moments. You can also adjust the intensity of filters on videos, too.

This morning, @StarWars released an exclusive look at their upcoming film, The Force Awakens, using Instagram’s new landscape orientation.

As part of this collaboration, Star Wars: The Force Awakens is the very first video content to be showcased in this new format for the Instagram community.

There has been an awakening… #StarWars #TheForceAwakens

A video posted by Star Wars (@starwars) on

Lucasfilm also announced earlier this month that they are collaborating with seven of the world’s most well-known brands— COVERGIRL® & Max Factor, Duracell, FCA US, General Mills, HP, Subway® and Verizon—for the launch of an expansive, historic promotional campaign in support of “Star Wars: The Force Awakens,” opening on December 18.

For the highly anticipated next episode in the “Star Wars” franchise, each company has developed break-through, custom creative campaigns, and innovative programs and activations for their target audiences.

“We are thrilled to be working with such a stellar roster of promotional partners. The ‘Star Wars’ brand has endured over the years, across generational audiences because it connects with people in a very special way,” said Lynwen Brennan, General Manager of Lucasfilm.

“Our partners have all delivered original, stand-out campaigns that capture the familiar fun and excitement of our galaxy far, far away that we hope will delight fans as they get ready to experience ‘Star Wars: The Force Awakens.’”

The seven best-in-class global partners were chosen for their creative excellence within their fields as well as their collective diverse global reach. All of the partnerships strategically complement the tempo and tone of the film’s overall marketing campaign.

I’m sure these campaigns will highly integrate social media and can’t wait to see what they come up with!

Debbie Miller
Debbie is the Founder and President of Social Hospitality where she assists clients with social media and content marketing. When she's not online, Debbie enjoys spending time with her spoiled dogs; watching movies; reading; and drinking copious amounts of coffee.
Debbie Miller