Trick or treat!

It’s that time of year again when everyone launches into a frenzy of costume planning, pumpkin carving, and gooley party decor prepping.

A lot of money is spent on Halloween:

  • $8.4B is going to be spent on Halloween this year.
  • $1.5B increase in spending over the previous year.
  • $82.93 is the average expected spend for each US consumer (up from $74.34 last year).
  • 171M Americans are planning to partake in Halloween.

The Role Social Media Plays in Halloween:

17% of people use Pinterest to find costume inspiration, up 133% since 2012. — NRF
27M Pinterest users pinned Halloween content last year. — Pinterest
273M ideas were pinned  for Halloween last year. — Pinterest
40% of people on Pinterest plan for Halloween several months in advance. — Pinterest
72% of smartphone shoppers research an item before purchasing it. — Nielsen
40% of people said they’ve purchased an item online after seeing it used by an influencer on Instagram, Twitter, Vine or YouTube. — Annalect
36¢ of every dollar spent in a brick and mortar store is influenced by digital. — Deloitte
86% of women consumers agree with the following statement: “Social media content has become a chief source of online research when I’m thinking about making a purchase.” — Influence Central

The team at The Shelf turned these stats and others from a recent NRF study into an informative infographic:

(Pie chart breakdown of what people are doing on Halloween.) — NRF
(Hack the Hoodie details) — Today

Debbie Miller
Debbie is the Founder and President of Social Hospitality where she assists clients with social media and content marketing. When she's not online, Debbie enjoys spending time with her spoiled dogs; watching movies; reading; and drinking copious amounts of coffee.
Debbie Miller