Trick or treat!

It’s that time of year again when everyone launches into a frenzy of costume planning, pumpkin carving, and gooley party decor prepping.

A lot of money is spent on Halloween:

  • $8.4B is going to be spent on Halloween this year.
  • $1.5B increase in spending over the previous year.
  • $82.93 is the average expected spend for each US consumer (up from $74.34 last year).
  • 171M Americans are planning to partake in Halloween.

The Role Social Media Plays in Halloween:

17% of people use Pinterest to find costume inspiration, up 133% since 2012. — NRF
27M Pinterest users pinned Halloween content last year. — Pinterest
273M ideas were pinned  for Halloween last year. — Pinterest
40% of people on Pinterest plan for Halloween several months in advance. — Pinterest
72% of smartphone shoppers research an item before purchasing it. — Nielsen
40% of people said they’ve purchased an item online after seeing it used by an influencer on Instagram, Twitter, Vine or YouTube. — Annalect
36¢ of every dollar spent in a brick and mortar store is influenced by digital. — Deloitte
86% of women consumers agree with the following statement: “Social media content has become a chief source of online research when I’m thinking about making a purchase.” — Influence Central

The team at The Shelf turned these stats and others from a recent NRF study into an informative infographic:

(Pie chart breakdown of what people are doing on Halloween.) — NRF
(Hack the Hoodie details) — Today