2020 was no ordinary year. With the impact of the coronavirus pandemic, social justice movements, a struggling U.S. economy, devastating weather events, and political turmoil in an election year, we experienced big changes in our daily lives. These changes left marketing experts scrambling.

Even before 2020, the digital revolution affected marketing in a big way. When it comes to online marketing, it’s important to be flexible and proactive. The digital marketing landscape shifts and evolves every day. But it’s worth it because it’s a great way to connect with large numbers of new customers.

How can you best optimize digital marketing and generate new leads? We’re going to explore some options for the medical industry.

Software Solutions

Health insurance has never been more vital than it is today. As a result, private health insurance companies developed¬†health insurance apps. This makes services easier and more accessible to patients. These easy-to-use insurance management systems help patients find the answers they need about their benefits. There’s also helpful e-prescription software.

A health insurance app accelerates the application or renewal process. It’s easier for the patient to fill in paperwork. It makes it easy for people to make appointments, review coverage, find doctors, find medications, and more.


Marketing automation has been successful for retail businesses. There are advantages for the medical industry too. This form of marketing allows you to promote to potential targeted clients through automatic ads, emails, and push notifications. If the customer clicks on the targeted promotion or visits your website and social media platforms, they’re automatically added to a retargeting campaign. The retargeting campaign will send promotions with the goal of getting people back to your site.

Automation in marketing does much of the work for you. It also helps you stay relevant.


Search engine optimization (SEO) is another important aspect of digital marketing. It gives medical professionals a way to improve their visibility in search engines. This results in a larger audience. SEO involves working within the strict and ever-changing parameters of the top search engines like Google to attract more traffic to your website.

What are some elements of SEO?

  • Keywords: Identify keywords relevant to your segment. They will help you achieve higher placement in search results.
  • Analyze the Competition: Study your top competitors and their digital marketing strategies. See what works for them and what might work for you.
  • Website Optimization: Use optimization methods to make your website fully compliant with search engine parameters. This makes it easy for the search engines to index content and present it to the customers you hope to attract.
  • Create Original Content: Blogging is a great way to offer your audience original content that has real value to them in your particular field or arena. The search engines love it. It’s a great way to engage new visitors and build links.

There many SEO tools available to help with all these aspects.

Social Media

Social media is a great way to expand your marketing reach and find new potential customers. Most people are on social media. The platforms give you a free and convenient way to pitch yourself.

There are many ways to leverage social media. Let potential customers know what services you offer. Address an abundance of health topics in interesting and engaging ways. Present testimonials from patients who benefited from your services. Post calls to action. It’s also a great way to connect with existing and past patients.

In Conclusion

In the healthcare industry, digital marketing can benefit you greatly. Keep up with the digital changes to stay current. Learn new methods to extend your reach and find new customers.

While the digital revolution has affected most of us, a willingness to learn and grow can help you maintain an enhanced online presence, and help you grow your business and your audience.