Cloud technology has been around for a while now. It’s nice to see the modern business world is increasingly relying on cloud-based services and tools. There are many benefits to cloud tech and cloud-based services. These benefits range from better operational efficiency to higher financial savings, all the way to better communication and collaboration for in-house and remote teams. But that’s barely scratching the surface. You can implement cloud-based solutions across the board to ensure long-term business success.

When it comes to taking your digital marketing to the next level in 2021 and beyond, look toward cloud technology and cloud-based services. Even if you outsource your digital marketing, cloud solutions will help you work seamlessly with your agency and bring amazing ideas to life. With all that in mind, let’s look at the five key ways cloud computing boosts and empowers digital marketing teams and their processes.

Seamless collaboration on a centralized platform

The COVID-19 pandemic forced business leaders in every industry to either adapt their processes quickly, or risk losing money, valuable employees, and ultimately close their doors for good. Thus, remote work became the norm. But even without a pandemic, digital marketing teams become more decentralized every year. This is due to the rise of the gig economy and technological advancement.

If you want to lead a thriving, decentralized digital marketing team in 2021 and beyond, invest in cloud-based solutions. For example, remote and especially international marketing teams can achieve many great things with cloud tools like VoIP (voice over internet protocol) and a comprehensive project management system.

The former allows your team to communicate efficiently and effectively without wasting money in the process. The latter allows them to collaborate on all projects on a centralized platform.

Using cloud hosting to boost your SEO

There are many ways you can elevate your chances of ranking high in the search results. Explore on-page and off-page SEO. Start this process with an SEO competitor analysis. One factor that can help you rank better, that many marketers and business leaders miss, is cloud-based hosting.

When it comes to SEO, cloud hosting can help you rank higher with constant uptime, a decentralized network of servers, seamless mobile optimization, better security, and more. Because the servers are scattered around the world, Google has a reason to rank you higher in local search. The local server offers high responsiveness, speed, and reliability.

Aligning your IT infrastructure with marketing

Building an on-site IT infrastructure requires time, money, and a lot of effort put into development, maintenance, and the inevitable provisioning of more storage and applications. In simple, non-IT terms, your business needs an IT infrastructure to boost digital marketing. That said, maintaining it would require a sizable investment in human-power and other resources.

On the other hand, if you use a cloud provider like Microsoft, you get an entire infrastructure with minimal investment. You only need a small team of IT experts with the right Azure certifications. They’ll be able to to help coordinate the needs of your marketing department with your infrastructure capabilities, and make sure that everything runs smoothly.

This will empower your marketing department to utilize the full potential of the cloud to bring amazing ideas to life.

Powerful analytics tools at your disposal

There are many analytics tools out there. Using the right ones for your marketing efforts can mean the difference between immediate success and financial waste. Luckily, cloud-based analytics tools are numerous. They come with many features that allow you to optimize every aspect of digital marketing, targeting, lead generation, and more.

From your CRM to cloud-based email, social media management, lead flow, and customer data tools, cloud technology enables your team to use relevant data to build successful marketing campaigns. One of the best features of cloud-based analytics tools is that they facilitate hyper-targeting. This makes it easy to market to millennials, for example, or any other demographic.

Data security and easy backup

Lastly, cloud-based technology comes with advanced data security features, more storage, and built-in recovery tools to keep your business running smoothly. Your marketers can easily store valuable data in secure cloud storage, manage security features, communicate with end-to-end encryption. If disaster strikes, they can recover valuable data with ease. However, the key benefit here is cloud providers are constantly elevating and updating their security. This ensures your data is kept safe at all times.

Over to you

In the modern business realm, digital marketing relies heavily on cloud tools and solutions. Empower your team with tech to bring better campaigns to life, cut financial costs, and ultimately elevate the satisfaction of your customers in the online world.