If you’re like most business owners, you might dread the thought of manually sending out email campaigns. It’s a time-consuming task that can be easily forgotten or postponed. Luckily, there are tools available that can automate your email marketing for you. This way, you can focus on your business instead of spending countless hours sending out emails.

When executed well, email marketing offers many benefits. We’ll examine some examples to help you understand how this process works.

1. Welcome Sequence Emails

A welcome sequence email is sent to new customers who have signed up for your services or offers. It is usually sent soon after someone subscribes to your list. Welcome emails serve as a friendly reminder about who you are and convey to subscribers what they can expect to receive from you in the future.

It’s advisable to include additional calls to action in your welcome emails. Use these CTAs to encourage new subscribers to follow you on social media or download additional resources. Be sure to constantly monitor your email marketing metrics to determine what’s working and what’s not.

2. Product Upsell Emails

Another way to use email marketing automation is to send product upsell emails, which are also known as cross-sell or joint venture (JV) emails. Send these emails to existing customers who have previously purchased from you.

For instance, if you’re a plumber offering drain cleaning services, your main product is drain cleaning. However, many people who become customers may also need additional services, such as toilet repairs and faucet replacements.

Your product upsell emails should be sent to customers who have already purchased your core product. This way, you won’t annoy people with offers for things they don’t really need. Research email writing tips that convert so you know you’re positioning the right message to the right people.

3. Order Confirmation Emails

Order confirmation emails are a must if you sell products or services online. They convey your appreciation for customers who have placed an order. For online businesses, these emails are usually sent immediately after making a purchase. If you offer physical products, it may take some time for your customers’ orders to ship. However, you can still email them as soon as their transaction is completed.

To improve the open rates of your confirmation emails, include a special promotion or offer. For example, offer customers a 10% or 15% off coupon for their next purchase.

4. Abandoned Cart Email Sequences

Stores that offer products or services online often lose out on potential sales. This is because people add items to their shopping carts and then leave the website before they purchase. Retailers lose countless sales due to cart abandonment.

If you run an eCommerce website, use email marketing automation to solve this problem. Send out abandoned cart emails after customers have left your website without making a purchase. Your emails can contain a special discount for the items in their abandoned carts.

5. Event Reminder Emails

Another option is to send event reminder emails to people who have signed up for your mailing list. If you own a restaurant or bar, use marketing automation to inform your customers about upcoming promotions, new menu items, or events.

Include your email marketing automation signup form on your website or any other platform with a large following. This way, people interested in staying up-to-date with your company will opt in to receive your emails.

Conclusion

You can use email marketing automation examples to automate your list-building efforts. The best way to succeed is to start with the end in mind. Your email marketing automation should support your company’s overall business goals. Use these examples to build email marketing campaigns that can generate more revenue for your business.