Video marketing is a game-changer, but standing out requires more than simply hitting record. You need to have a well-crafted marketing strategy to create an authentic connection with viewers. Let’s explore vital strategies to take your video marketing from good to great.

1. Unleash the Power of SEO: Get Found, Get Seen

Ever wonder why specific videos pop up first in searches? It’s all about SEO. Think of it as supercharging your video’s discoverability. For example, Dollar Shave Club’s viral video, “Our Blades Are F*cking Great” is packed with keywords people might search for, like “best razors for men.” As a result, views on this video skyrocketed. Dollar Shave Club’s title incorporates relevant search terms in a way that’s catchy and memorable.

Beyond Titles: Keyword Magic Throughout

SEO goes beyond titles, though. Optimize your video descriptions with relevant keywords, too. Consider questions your target audience might ask and sprinkle those keywords throughout the description. Integrate the keyword into the copy, naturally, of course. For instance, a video about “best razors for men” could include keywords like “irritation,” “shave quality,” and “sensitive skin” in the description while ensuring the text is informative and engaging for viewers.

2. Partner with Influencer Powerhouses: Borrow Their Buzz

Influencer marketing is officially here to stay. These tapped-in users can be like walking bullhorns for your brand. Find influencers whose content resonates with yours so you can create video content together and tap into their audience. There’s a lot of this in the hospitality industry. Take “Carpet Dad,” for example. Imagine a travel vlogger with a massive following doing a room tour for your boutique hotel. Their audience would be super interested in the unique features and amenities you offer, which can translate to potential bookings.

Expand Your Reach: Consider Micro-Influencers Too

While big-name influencers have a wider reach, don’t underestimate the power of micro-influencers. In contrast to larger influencers, micro-influencers have smaller, more specific audiences. Partnering with a micro-influencer in your niche can strategically tap into a specific audience segment that is likely highly engaged. For example, a company selling organic pet food could collaborate with a micro-influencer who focuses on pet wellness content.

3. The Art of Editing: Keep it Short, Sweet & Spicy

Attention spans are short these days, so make every second count. Edit your content using free video editing tools to make your videos concise. Studies show viewers lose interest after two minutes, so prioritize strong visuals, clear audio, and a clear story. Think about those snackable cooking tutorials on Facebook – they’re short, informative, and visually engaging, all under the two-minute mark.

Keep it Punchy with Engaging Edits

Don’t be afraid to experiment with editing techniques to keep viewers hooked. Strategic cuts, transitions, and even music can add dynamism and energy to your videos. Take a look at how GoPro edits their action sports videos. They seamlessly weave together breathtaking footage with quick cuts and upbeat music, keeping viewers glued to the screen.

4. Thumbnail Magic: A Click-Worthy Cover

Think of your thumbnail as a movie poster – it provides a first impression. Create engaging thumbnails that are suitable for your videos. Use enticing colors, good images, and straightforward text to tempt viewers to click. Buzzfeed is a master of this – its videos consistently feature bold, intriguing thumbnails that spark curiosity. For instance, a video titled “5 Life Hacks That Will Blow Your Mind” might have a thumbnail of a person’s face with a surprised expression.

A/B Test Your Thumbnails Too!

The world of thumbnails is an art; what works for one audience might not resonate with another. Consider A/B testing different thumbnail options to see which are most clickable. This strategy will help you improve your thumbnails and get the maximum results.

5. Platform Perfect: Speak the Language of Each Space

Nothing’s universally effective for everyone. Keep tabs on video marketing trends and tailor your videos for the platforms you use. Instagram thrives on short, punchy stories, perfect for product videos or behind-the-scenes footage. YouTube caters to longer, in-depth content, which is ideal for educational tutorials or product reviews. Facebook leans towards informative and entertaining videos, like funny pet clips or heartwarming human interest stories. Understanding each platform’s audience and video format preferences is key. Live videos are common across various platforms, too, and may be worth considering.

Following these tips can transform your video marketing from mediocre to magnetic. Remember, quality trumps quantity. Create videos mesmerizing your audience and watching your engagement, brand loyalty, and conversions soar.