In modern-day digital marketing, there’s a direct correlation between online success and inbound link building.

Link building is the acquisition of hyperlinks from other websites back to yours. It’s a crucial component of search engine optimization (SEO) as it’s a signal of authority. When part of an off-page SEO strategy, a diverse array of high-quality backlinks will help you earn higher search engine rankings than competitors. They boost your credibility and visibility, and thereby increase inbound traffic.

In addition to backlinks, outbound links or authority links are also important to consider. Incorporating links to reputable sites and sources in your content adds value to your readers. This helps enhance user experience and strengthen your topical authority. 

Link building is highly conducive to the success of your website and growth initiatives. Here are five reasons to incorporate it into your digital marketing strategy.

1. Increase Rankings

When your website pages are indexed by search engines like Google, they receive a ranking. Since 75% of people never navigate past the first page of Google, it’s fair to say the higher your rankings, the more visible your site is to users.

Higher rankings also indicate your domain authority and credibility in a niche or market. In general, websites with more quality backlinks from authoritative sites are likely to rank higher. A wide and diverse range of links indicates trustworthiness. 

2. Drive Referrals and Traffic

As mentioned earlier, links are among the fundamental bases on which websites are ranked. Aspects like domain authority, page load speed, user experience, and mobile-friendliness also matter.

Search engines use web tools known as crawlers to find links on websites. This is how they discover and extract content to be added to ranking indexes.

Thus, high-quality links from reputable websites are great ways to get noticed on ranking pages. They also consequently drive referrals and traffic back to your site. It’s a cyclic and progressive process in which each step generates improvement in the next. It all continues to increase your domain score. 

There are different strategies and theories on how to get backlinks. They all share common principles, like using relevant content and natural link insertion methods. 

3. Develop Industry Connections

Build connections with other websites, businesses, and influencers in the same niche or industry. This is another form of link building that can help your website. These mutually beneficial relationships generate an advantageous exchange of customers and visitors.

They also allow your business to grow through increased exposure and link referrals. For instance, if you create content relevant to one of your connections, they may choose to share it on their site with a link back to you. 

Building links and developing relationships within the scope of a specific industry are complementary processes. They work successfully when done in tandem.

4. Generate Brand Awareness

The success of your business and marketing strategy is dependent on your online visibility. The more traffic you generate and the higher your website ranks, the more visible you’ll be. You’ll show to diverse audiences, both new and familiar. 

Brand awareness and media buzz is key to stand out among your competitors. Gain consumers’ attention, interest, and trust. Your business will also gain credibility and authority. These help to retain a strong position in your niche.

5.  Expand Reach

Achieve, maintain, and grow your site’s reach as part of your long-term SEO strategy. By effectively building links across a variety of sites with different metrics, you’ll see an overall improvement in your website’s performance. You’ll also cast a wider net and target the right audiences.

Links in external content effectively expose your website to new people. If done incrementally, this will increase your traffic and lead generation, too.

Conclusion

Visibility is key to digital marketing success. If users can’t find your website, they won’t visit, nor convert.

In order to get your website noticed and achieve long-term growth, create a sophisticated digital marketing strategy. Incorporate proven SEO trends like link building.

Both inbound and outbound links are beneficial to websites. They’re considered signals of authority. The more backlinks that point to your website, the better search engines will consider it to be. 

The online landscape is continuously evolving. Flexibility and adaptability are paramount to link building.