Every year, it seems like the digital marketing industry changes ever-increasingly. Since 2025 will be no different, preparing you and your team for the new year is more important than ever. We have gathered insight from around the business world to help guide you in the right direction for success in 2025.

1. Shifts in AI

“Artificial intelligence will significantly influence digital marketing by enabling highly personalized customer experiences. AI algorithms will sift through extensive data to grasp consumer behavior and preferences, allowing marketers to provide customized content, product suggestions, and targeted ads in real-time.

This degree of personalization will not only boost customer engagement but also improve conversion rates by ensuring marketing messages resonate with individual consumers. As AI technology advances, businesses that harness these capabilities will gain a competitive advantage by fostering more meaningful and relevant interactions with their audiences.”

-Rubens Basso, Chief Technology Officer at FieldRoutes

2. A Rise in Smart Devices

“Smart speakers and voice-activated devices that are optimized for voice search is one trend to look out for. More consumers are using voice commands to seek information, make purchases, and engage with brands, prompting a necessary shift in SEO strategies.

Marketers will need to prioritize natural language processing and conversational keywords to make their content easily discoverable through voice search. Additionally, crafting concise and informative content that directly addresses common voice queries will be crucial for capturing this expanding segment of search traffic and enhancing brand visibility.”

-Nicole Harris, Editor In Chief at Company Visions

3. Sustainability and Ethical Marketing

“As consumers grow more environmentally conscious, sustainability and ethical marketing will rise as key trends. Brands must showcase their commitment to sustainable practices and social responsibility to connect with eco-aware consumers.

This requires clear communication about sourcing, production methods, and corporate values. Digital marketing campaigns must emphasize a brand’s sustainability efforts and ethical initiatives to attract environmentally conscious and loyal customers.”

-Rob BonDurant, VP of Marketing at Osprey

4. Video Content Continues to Dominate

“Video content continues to dominate digital marketing strategies, especially with the rise of short-form and live videos. Platforms like TikTok, Instagram Reels, and YouTube Shorts have revolutionized the way brands engage with their audiences, offering quick and engaging videos that are ideal for short attention spans. More businesses are using video not just to showcase products but to tell powerful stories, give a behind-the-scenes look, and build authentic connections with their audience.

Advancements in AI have also made it easier for businesses to create personalized video campaigns quickly and efficiently. This trend has made video an essential part of any marketing strategy, helping brands capture attention, strengthen relationships, and ultimately drive sales. The power of video is clear—it’s no longer just an option but a must-have in the modern marketer’s toolkit.”

-Brian Staver, CEO of Net Pay Advance

5. Reliance on Voice-Activated Devices

“Consumers increasingly rely on voice-activated devices like smartphones, smart speakers, and virtual assistants. Experts predict that by 2025, voice-based searches will account for nearly half of all searches. This shift is changing how people search, making queries more conversational and natural. Marketers need to adapt by focusing on long-tail keywords and tailoring content for question-based searches.

It is also important to ensure that websites are mobile-friendly and optimized with structured data to improve visibility in voice search results. As voice search continues to grow, search engines are expected to place more emphasis on context and user intent, reshaping how results are ranked.”

-Matt Gehring, Chief Marketing Officer at Dutch

6. Combining Shopping and User Engagement

“One of the key trends in digital marketing for 2025 is using social media to combine shopping with user engagement. Features like product tags, in-app checkouts, and live shopping events make it easier for people to browse and buy directly on these platforms without switching apps. This smooth process matches how users naturally interact with brands on social media, reducing steps in the buying journey and increasing convenience.

Businesses can use these features to create simple shopping experiences that encourage purchases and match consumer habits. By studying how users interact with their content, brands can fine-tune their marketing strategies to reach specific groups more effectively. This method connects content, community, and sales, making social platforms a strong tool for building relationships and driving revenue.”

-Travis Willis, Director of Customer Success at Aspire

7. Influencer Marketing Spikes

“Influencer marketing will continue to evolve into the new year, especially as it’s proven itself to be an effective marketing strategy for many businesses alike. Now, we’ll likely even see a growing trend in many brands partnering with nano- and micro-influencers. Of course, smaller influencers cost less to partner with, but they can garner more trust and engagement with their followers, making them the ideal people to work with for many brands.

These influencers also have the advantage of being able to cater to specific audiences, helping brands target more niche audiences with the influencer’s authority. On the influencer side, they have a personal connection with their followers and know what they like, allowing them to tailor their campaigns to make them feel more organic. Overall, growing partnerships with nano- and micro-influencers is a trend that will likely take over the influencer marketing game by storm.”

-Jeffrey Pitrak, Marketing Account Manager at Transient Specialists

8. Personalization Becomes Essential

“In 2025, personalization will shift from being an optional component of digital marketing strategies to an essential one. Consumers expect brands to deliver tailored experiences, whether through hyper-targeted email campaigns, AI-driven product recommendations, or dynamic website content that adapts to their behavior.

Advances in data analytics and machine learning will enable marketers to go beyond basic demographic targeting, tapping into psychographic and behavioral data to create highly relevant, individualized interactions. Companies that fail to prioritize personalization risk being overlooked in a crowded digital space where customers crave connections that feel authentic and meaningful.”

-Chris Hunter, Director of Customer Relations at ServiceTitan

9. Blockchain Tech Reshapes Data Handling

“Blockchain technology will play a pivotal role in reshaping how consumer data is handled in digital marketing. With growing concerns over data privacy, blockchain offers a solution by giving users more control over their personal information. Through decentralized networks, blockchain can allow consumers to own and selectively share their data, ensuring transparency and minimizing the risk of breaches.

Marketers will be able to leverage this technology to create more secure and ethical data practices, enhancing consumer trust. This shift will not only improve privacy standards but also allow for more personalized marketing efforts without compromising consumer confidence, making blockchain a vital tool for brands committed to ethical marketing in the digital age.”

-Bill Lyons, CEO of Griffin Funding

10. Leveraging New Platforms and Technology

“In 2025, digital marketing trends will continue to evolve with a focus on leveraging new platforms and technologies. One of the key trends is the rise of TikTok Affiliate Marketing, which allows influencers and brands to directly earn commissions through content. As the platform grows in popularity, this presents a unique opportunity for brands to tap into its vast audience through authentic, engaging content.

TikTok Shop will also be a major player, as the platform expands its e-commerce capabilities, allowing businesses to sell products directly within the app. These shifts will encourage marketers to adopt more integrated, video-based strategies that resonate with younger, mobile-first audiences. To stay ahead, financial market strategists should prioritize understanding these tools and how they can boost both engagement and conversion rates in a rapidly evolving landscape.”

– Peter Reagan, Financial Market Strategist at Birch Gold Group

11. Social Media Engagement Will Be Vital

“As social media grows and becomes more intertwined with daily life, businesses will need to separate themselves from the pack. One of the most important tips to achieve this goal is to increase the amount of engagement you do with your audience. Encourage your followers to post about their experiences with your brand or run contests that provide you with customer-created content like videos or photos.

You should also prioritize responding to comments and direct messages on your official branded page. By doing this, you can encourage further engagement with your audience and show your followers that you review and value what they have to share. These notes can also help you and your team streamline and adjust your practices to be more effective for your audience.”

-Amy Mayer, Project Engineer at Shawood

12. Metaverse Marketing Expands

“Metaverse marketing immerses brands in the digital realm, enabling them to connect with audiences through creative and engaging strategies. By 2025, businesses are designing virtual stores, hosting live events, and launching branded experiences on platforms like Decentraland, Roblox, and Meta’s Horizon Worlds. This approach combines gaming, social interaction, and shopping, offering users an immersive, 3D exploration of products.

Brands can sell virtual goods, run exclusive promotions, and even showcase physical products in these digital spaces. Metaverse marketing empowers organizations to unlock new revenue streams, strengthen customer relationships, and establish themselves as pioneers in the ever-evolving digital landscape.”

-Sanem Ahearn, Head of Marketing at Colorescience

13. The Rise in AI-Driven Hyper-Personalization

In 2025, one digital marketing trend to watch is the rise of AI-driven hyper-personalization. This goes beyond simple product recommendations; it uses deep data insights to craft dynamic, real-time content and experiences tailored to each customer’s preferences, behaviors, and even moods. For example, AI tools can adjust website layouts, email content, and ad creatives to match individual user profiles, making each interaction more relevant and engaging.

Another emerging trend is interactive content—such as quizzes, polls, and immersive experiences using AR or VR—which not only boosts engagement but also gathers valuable data on consumer preferences. Businesses that master these technologies can create deeper connections with their audience and stand out in an increasingly competitive digital landscape.”

– Adrian Pereira, Co-founder at Eco Pea Co.

Conclusion

As 2025 approaches, businesses must embrace these digital marketing trends to stay competitive and resonate with evolving consumer expectations. By leveraging emerging technologies, prioritizing personalization, and adopting sustainable practices, brands can create impactful, future-ready strategies. Staying ahead of the curve requires adaptability, creativity, and a commitment to innovation—key elements for success in the ever-changing digital landscape.