“Twitter Tasting” with Whole Foods
2011-03-07T20:45:47+00:00
Beverages, Customer Relations, Events, Retail, Social Media
Whole Foods has nearly two million followers. Meaning, even if just 1% of them ever set foot in a store from a promotion like a “Twitter Tasting”, that’s 20,000 people. If even just 1% visit the website, that’s 20,000 unique visitors. The ability to reach this large an audience via one portal is unprecedented and this a great case study to illustrate that.
[…] march 2011, Whole Foods hosted its second “Twitter Tasting.” A person can print out the tasting sheet, buy the wine at Whole Foods for under $20, and then […]