Debbie Miller has been immersed in the social media world both personally and professionally since it emerged. Her acquaintance with the hospitality space began in 2007 when she began working for a CVB. There, she learned of the intricacies of destination, hotel, restaurant, and venue marketing.
In early 2011, Debbie launched Social Hospitality as a blog to cover news and trends related to social media and the hospitality industry. Around the same time, she began working at a marketing agency that served an array of luxury hotels and resorts. As their Digital Communications Manager, she managed numerous client accounts and was responsible for their marketing needs, digital strategy, and web updates. She also oversaw social media strategies; helped develop content across websites, blogs, and social channels; and coordinated cross-departmental activities including search, social, digital advertising, and reporting. She worked there as a full-time employee until January 2017.
While Debbie worked on Social Hospitality as a side hustle since 2011, she took the leap to full-time with the brand in 2017.
Running her own business is extremely rewarding. She provides individuals and companies with services in a large range of subjects related to digital marketing, content marketing, and social media marketing. Debbie partners with numerous agencies to provide supplemental services to their clients, too. Deb’s expertise resides largely in social media strategy, management, and campaigns; copywriting and editing; blogging; SEO research and implementation; and website audits.
Debbie is a graduate of the University of California, Irvine. Enhanced by her degree in English, she has an oddly-persistent knack for copywriting, editing, and (over) analyzing. She also taught a Social Media Strategy course at UC Irvine’s Department of Continuing Education and is a member of UCI’s Young Alumni Council. Each quarter, she guest speaks in an undergrad advertising course at the Paul Merage school of business, too.
She enjoys reading blogs and articles herself, and strives to constantly learn and gain new nuggets of information. She deems the sharing of knowledge pivotal to personal and professional growth, collaboration, and critical thinking.
The Social Hospitality blog seeks to provide value to others. Since her background is primarily in hospitality, the blog strives to be a useful resource for the industry. Although the content is focused there, it has expanded to broader topics as well. And while her background has primarily been in the hospitality space, Deb has also worked with a variety of clients in real estate, medicine, law, and non-profits.
Debbie contributes to various other publications and is available for speaking engagements. Recommendations can be found here. She also regularly attends and writes about industry conferences and events.
She is active in numerous social, business, volunteering, and networking groups in Orange County. She’s also involved with the UC Irvine Alumni Association; the President of her ToastMasters club; and a “Big Sis” with Big Brothers Big Sisters of OC.
Debbie feels fortunate to make a living working in a space she genuinely enjoys. Feel free to connect on her personal accounts, too: