It all started in third grade when Debbie won a creative writing contest. Her passion and talent led her to University of California, Irvine. Enhanced by her degree in English, she has an oddly-persistent knack for copywriting, editing, and (over) analyzing.
After graduating from UCI, Debbie began her career working for a destination marketing organization. There, she learned of the intricacies of destination, hotel, restaurant, and venue marketing. In early 2011, Debbie’s entrepreneurial spirit launched “Social Hospitality” as a blog to cover news and trends related to social media and the hospitality industry. Around the same time, she took a job at a marketing agency that served an array of luxury hotels and resorts. As their Digital Communications Manager, she managed numerous client accounts and was responsible for their marketing needs, digital strategy, and web updates. She also oversaw social media strategies; helped develop content across websites, blogs, and social channels; and coordinated cross-departmental activities including search, social, digital advertising, and reporting.
She worked there as a full-time employee until January 2017. Simultaneously, Debbie continued to optimize Social Hospitality, taking on freelance clients and speaking engagements. Although it started as a side hustle in 2011, Social Hospitality became full-time in 2017.
Deb loves having her own business. Social Hospitality is now a full-service Irvine marketing agency that provides individuals and companies with services in a large range of subjects related to digital marketing, content marketing, and social media marketing. Deb’s expertise resides largely in social media strategy, management, and campaigns; copywriting and editing; blogging; SEO research and implementation; and website audits. Debbie partners with numerous agencies to provide supplemental services to their clients, too.
She also taught a Social Media Strategy course at UC Irvine’s Department of Continuing Education and is a member of UCI’s Young Alumni Council. Each quarter, she guest speaks in an undergrad advertising course at the Paul Merage school of business, too.
She enjoys reading blogs and articles herself, and strives to constantly learn and gain new nuggets of information. She deems the sharing of knowledge pivotal to personal and professional growth, collaboration, and critical thinking.
The Social Hospitality blog seeks to provide value to others. Since her foundation was in hospitality, the blog strives to be a useful resource leaning toward that industry. Deb also works with a variety of clients in SaaS, education, retail, law, real estate, medicine, and non-profits.
She is active in numerous social, business, volunteering, and networking groups in Orange County. She’s involved with the UC Irvine Alumni Association; a Member of the Irvine Chamber of Commerce; the President of her ToastMasters club; a Board Member of Project Independence; and was a “Big Sis” with Big Brothers Big Sisters of OC for over five years.
Debbie contributes to various other publications and is available for speaking engagements. Recommendations can be found here. She also regularly attends and writes about industry conferences and events.