It takes trust for customers to interact with brands. While it may take ages for a brand to earn a trustworthy reputation, a single marketing mistake can cause it to crash. Here are four marketing tips to ensure your reputation remains in tact.
Consumers use online reviews as a research tool when they search for local businesses. 2018 brings many notable shifts among online review trends. The “2018 ReviewTrackers Online Reviews Survey: Statistics and Trends” provides insight on these trends along with tips for enhancing reputation management.
The General Data Protection Regulation (GDPR) is sets guidelines for the collection and processing of personal information. Hotels should take necessary action to safeguard personal data to avoid the financial repercussions that could result from lack of compliance.
It can be hard and time-consuming to continuously come up with new ideas for great content. You can save time, effort, and resources by re-purposing content you’ve already created. Here are a few ideas for how to re-purpose old content for new audiences.
Never underestimate the power of good hospitality. Optimizing guest experience can provide many long-term benefits. Here are five ways to help guests feel at home.
While many technological changes are positive, some are not. Here are a few of the ways tech is influencing the hospitality industry.
From blunders and missteps to plain-old poor decision-making, here are three of the top epic business fails from 2017 and what we can learn from them.
There is no tool more powerful than storytelling, and there are many ways storytelling can help increase restaurant sales. We look at some examples of businesses telling their stories.
You must be strategic about growing your social media following. Social media marketing also has a huge impact on customer satisfaction. Here are seven tips to increase your social media following and stay ahead of the competition.
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