Semantic search engine optimization is one of the most crucial SEO trends. It can play a crucial role in SERP rankings. All Google searches use semantics to match the most relevant content with the user searching for it. It mostly relates to user intent, even if generic keywords were used…

COVID-19 turned 2020 into a major nightmare for businesses. There are many ways COVID-19 forced businesses to pivot their marketing strategies. In this climate, your business needs to be both visible and convincing. Now more than ever, it’s important to have a robust digital presence. Many buyers shop from their…

Pop-ups often have a bad rep. Widely perceived as irritating or frustrating to potential customers, some brands shied away from using them altogether. However, this can be a mistake. Pop-ups have huge potential for every form of call to action. When planning your email marketing strategy, one of the first…

Did you know 3.8 billion people all over the world actively use social media each day? Hoteliers can’t afford to miss out on this huge audience. The challenge is to know what the best hotel social media platforms are. That way, you can actively target the right audience, the right…