Featured Blog Posts

Sensory Marketing for Hotels: “Sensual” Tips to Attract Customers

You must give your customers what they want on a physical or tangible level in order to engage to them. For example, customers expect a well-appointed guest room; they want to know the hotel has availability on select dates; and is in a desirable location. However, it's also beneficial to…

DoubleTree by Hilton Inspires Through “Your Warm Cookie Awaits” Campaign

Nearly 100 years ago, Conrad Hilton shared his vision to fill the earth with the light and warmth of hospitality. DoubleTree by Hilton – one of Hilton’s 14 brands – brings to life that vision every day, starting with its signature, warm DoubleTree Cookie welcome. The brand is elevating its sweet and unique…

Hotel Pros to Convene in Brooklyn for Independent Lodging Congress

The Independent Lodging Congress (ILC) in New York is less than a month away! I'm excited to be a media sponsor for this event to connect with fellow industry pros and gain insight to the latest hotel trends in 2017. Here's a sneak peak at some of these trends: If…

5 Social Media Marketing Trends That Will Make or Break Your Business

Generally speaking, the power of social networks rises from the collective power of individual users. When combined with the power of technology, the potential of social media marketing is unlimited. Just as customers, markets and technology change, however, social media also changes. As time passes, new tools and tactics can…

Social Media in One Word

I asked Facebook fans to describe in words what their favorite thing is about social media. Answers included things like: flexibility, community, connection, dynamic, engagement,

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Meet Chicago’s Tamale Guy

The Tamale Guy is a genuine icon of Chicago nightlife, and in recent years, his status and his business has only improved with the help of his loyal following’s use of social media.

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