The wedding industry is a large business driver for hotels. Using social media to leverage this opportunity is becoming incredibly common. Pinterest, specifically, has become a hub for women to map out details of their big day, so utilizing Pinterest is especially relevant. While hotels can use Pinterest in a…

You must give your customers what they want on a physical or tangible level in order to engage to them. For example, customers expect a well-appointed guest room; they want to know the hotel has availability on select dates; and is in a desirable location. However, it's also beneficial to…

Nearly 100 years ago, Conrad Hilton shared his vision to fill the earth with the light and warmth of hospitality. DoubleTree by Hilton – one of Hilton’s 14 brands – brings to life that vision every day, starting with its signature, warm DoubleTree Cookie welcome. The brand is elevating its sweet and unique…

The Independent Lodging Congress (ILC) in New York is less than a month away! I'm excited to be a media sponsor for this event to connect with fellow industry pros and gain insight to the latest hotel trends in 2017. Here's a sneak peak at some of these trends: If…