Seeing that a large group of people behaves in a certain way, individuals perceive their actions as the correct behaviors. It’s thus not surprising social proof plays a vital role in marketing. It gains customers’ trust and persuades them to purchase from you.
In today’s political environment, the potential for conflict has never been greater. For this reason, it has become increasingly important for people to know how to civilly communicate with others who have different values and opinions. Here are nine tips for having a civil conversation with someone who disagrees with you.
As innovation accelerates, we must learn to adapt. It’s also critical to integrating adaptability into organizational structures. This may be the most valuable skillset an individual or an organization can develop.
2021 digital marketing trends revolve around two concepts. They’re distinct but almost contradictory. The first is a general humanization. The second involves technical and mechanical optimization. Take a look at these digital marketing strategies.
The hospitality industry has been hit hard by COVID-19, and it’s difficult to see silver linings in immense uncertainty and tragic circumstances. Here are 10 inspirational ways the hospitality industry is embracing positivity.
Marketing provides the opportunity to develop insightful strategies to make sales. Psychology is a valueable tool in that process, but requires a bit of exploration to work. Leverage these 7 psychological triggers to boost sales.
While there’s a strong focus on marketing to millennials, the hospitality industry has shifted a lot of attention to Generation Z. If you haven’t started to focus your marketing efforts on the Gen Z demographic, it’s not too late. Here are several reasons to market Gen Z, and how to do it.
Psychology-based marketing allows you to reach customers in a different, most personalized way. As a result, your marketing will become more effective and efficient, and build customer relationships that last. Here are five psychological theories and how to integrate them into your restaurant marketing mix.
The Internet can be a double-edged sword for businesses. It’s a fantastic resource for companies to connect with customers. Nevertheless, it’s also easy for unfavorable and/or untrue information to spread. Elliot Legal Group created this infographic to help you spot illegal reviews and know what actions to take when you do.
