While many technological changes are positive, some are not. Here are a few of the ways tech is influencing the hospitality industry.
The wedding industry is a large business driver for hotels. Many women use Pinterest to plan their big days, so Four Season Hotels and Resorts partnered with BridalGuide.com for a wedding-focused Pinterest contest.
It’s beneficial for hotels to employ sensory marketing tactics. By focusing on all the senses, you may be able to appeal to your guests on a more profound and memorable level.
DoubleTree launched its latest integrated marketing campaign, “Your Warm Cookie Awaits” which has refreshed creative, PR, social media, digital and other activations to inspire a more welcoming world.
What are the most important elements of branding to bear in mind if you run a hotel, and how should you go about implementing them? Let’s explore.
Don’t miss the Independent Lodging Congress (ILC) taking place October 4-6 at the William Vale Hotel in Brooklyn. ILC is a place of discovery, collaboration and idea generation for owners and operators of independent hotels.
Comfort Suites Alamo/River Walk found a better way to increase direct bookings on their own website. Using Vizzly, they generated $7,700 in additional revenue and are looking at an estimated 24x ROI in 1 year.
This infographic from Aria walks through the evolution of the unique technological innovation in Las Vegas. Find out how Vegas hotels have upgraded virtually everything through automation, and what is to come.
With Google Analytics, you can set up your hospitality remarketing strategy by demographics, time, and interests. You can also layer these filters to hone in on the information you need.
By creating a hyperlocal website, you can capture the attention of customers who are searching specifically for your region rather than generically for their travel needs.
Here are ten ways you can innovate your mobile travel marketing strategy in 2017.
Here are examples of brands that do customer service on social media right.
In an effort to emphasize its position as a critical tool in delivering top-notch customer service, Twitter recently introduced new display options and tools.
When it comes to the hotel industry, generating direct bookings and nurturing a base of loyal repeat guests is key to surviving and thriving. Email marketing is one of the ...
CrownTV, whose easy-to-use digital signage software is designed with the user in mind, was the perfect fit for Gansevoort Hotels who had already been using digital signage in the elevators of their hotels.
The hospitality industry can benefit from tapping into the popular and vibrant Pokemon Go trend, and integrating it into their overall content marketing and social media strategies.
Email marketing is a substantial part of marketing for hotels. It allows properties to contact past, present, or potential guests and keep them informed of offers that may be relevant. ...