Consumers use online reviews as a research tool when they search for local businesses. 2018 brings many notable shifts among online review trends. The “2018 ReviewTrackers Online Reviews Survey: Statistics and Trends” provides insight on these trends along with tips for enhancing reputation management.
If you want to know how to use social media to market your resort, review Westgate Resorts. Through interactive elements, effective calls-to-action, user-generated content, and more, they effectively use social media to sell their resort experience.
The General Data Protection Regulation (GDPR) is sets guidelines for the collection and processing of personal information. Hotels should take necessary action to safeguard personal data to avoid the financial repercussions that could result from lack of compliance.
Marriott International has always been ahead of the curve when it comes to social media and the travel industry. They’re partnering with social media sensation “Carpet Dad” for a new hotel marketing campaign to build brand awareness.
While many technological changes are positive, some are not. Here are a few of the ways tech is influencing the hospitality industry.
The wedding industry is a large business driver for hotels. Many women use Pinterest to plan their big days, so Four Season Hotels and Resorts partnered with BridalGuide.com for a wedding-focused Pinterest contest.
It’s beneficial for hotels to employ sensory marketing tactics. By focusing on all the senses, you may be able to appeal to your guests on a more profound and memorable level.
DoubleTree launched its latest integrated marketing campaign, “Your Warm Cookie Awaits” which has refreshed creative, PR, social media, digital and other activations to inspire a more welcoming world.
What are the most important elements of branding to bear in mind if you run a hotel, and how should you go about implementing them? Let’s explore.
Don’t miss the Independent Lodging Congress (ILC) taking place October 4-6 at the William Vale Hotel in Brooklyn. ILC is a place of discovery, collaboration and idea generation for owners and operators of independent hotels.
Comfort Suites Alamo/River Walk found a better way to increase direct bookings on their own website. Using Vizzly, they generated $7,700 in additional revenue and are looking at an estimated 24x ROI in 1 year.
This infographic from Aria walks through the evolution of the unique technological innovation in Las Vegas. Find out how Vegas hotels have upgraded virtually everything through automation, and what is to come.
With Google Analytics, you can set up your hospitality remarketing strategy by demographics, time, and interests. You can also layer these filters to hone in on the information you need.
By creating a hyperlocal website, you can capture the attention of customers who are searching specifically for your region rather than generically for their travel needs.
Here are ten ways you can innovate your mobile travel marketing strategy in 2017.
Here are examples of brands that do customer service on social media right.