HOTELS
How to Use Social Media in the Hospitality Industry the Right Way
There are many challenges in hospitality marketing. In the era of rapid tech advances and ever-so-demanding travelers, it’s...
Category: Hotels
HOTELS
CUSTOMER RELATIONS
Online Review Trends in 2018
Consumers use online reviews as a research tool when they search for local businesses. 2018 brings many notable...
HOTELS
Case Study: How to Use Social Media to Market Your Resort
If you want to know how to use social media to market your resort, review Westgate Resorts. Through...
CUSTOMER RELATIONS
The Impact of GDPR on the Hospitality Sector
The General Data Protection Regulation (GDPR) is sets guidelines for the collection and processing of personal information. Hotels...
CUSTOMER RELATIONS
5 Ways to Help Guests Feel at Home
Never underestimate the power of good hospitality. Optimizing guest experience can provide many long-term benefits. Here are five...
CUSTOMER RELATIONS
Marriott International Partners with “Carpet Dad” for Innovative Hotel Marketing Campaign
Marriott International has always been ahead of the curve when it comes to social media and the travel...
HOTELS
HospitalIT: How Tech Is Influencing the Hospitality Industry
While many technological changes are positive, some are not. Here are a few of the ways tech is...
HOTELS
Using Pinterest to Promote Weddings: A Hotel Case Study
The wedding industry is a large business driver for hotels. Many women use Pinterest to plan their big...
CUSTOMER RELATIONS
Sensory Marketing for Hotels: “Sensual” Tips to Attract Customers
It's beneficial for hotels to employ sensory marketing tactics. By focusing on all the senses, you may be...
CUSTOMER RELATIONS
DoubleTree by Hilton Inspires Through “Your Warm Cookie Awaits” Campaign
DoubleTree launched its latest integrated marketing campaign, “Your Warm Cookie Awaits” which has refreshed creative, PR, social media,...
BRANDING
The Most Important Things To Consider For Your Hotel Brand
What are the most important elements of branding to bear in mind if you run a hotel, and...
EVENTS
Color Outside the Lines at the Independent Lodging Congress
Don't miss the Independent Lodging Congress (ILC) taking place October 4-6 at the William Vale Hotel in Brooklyn....