In an effort to emphasize its position as a critical tool in delivering top-notch customer service, Twitter recently introduced new display options and tools.
When it comes to the hotel industry, generating direct bookings and nurturing a base of loyal repeat guests is key to surviving and thriving. Email marketing is one of the ...
CrownTV, whose easy-to-use digital signage software is designed with the user in mind, was the perfect fit for Gansevoort Hotels who had already been using digital signage in the elevators of their hotels.
The hospitality industry can benefit from tapping into the popular and vibrant Pokemon Go trend, and integrating it into their overall content marketing and social media strategies.
Email marketing is a substantial part of marketing for hotels. It allows properties to contact past, present, or potential guests and keep them informed of offers that may be relevant. ...
If your business isn’t outfitted with not only techy amenities but standard or expected amenities, too, you can say goodbye to millennial business. Here are four amenities that attract Gen Y customers.
When it comes down to it, your website is a place to drive conversions. This means functionality, performance, and user experience are big factors for hotel site design.
Social proof is important to guests and consumers. Now let’s look at the practical applications of social proof for hotels and restaurants.
Your hotel’s history has the potential to attract new guests and keep them coming back. Getting them to book is all about understanding what you already offer as well as how to leverage it.
Now, the availability of free WiFi ranks high for business and leisure travelers when it comes to choosing a suitable bed for the night.
74% of all web traffic will be video by 2017. With Facebook’s video integration and recent updates, it’s critical to develop a plan for Facebook video marketing.
The New Orleans Marriott reaches millennials with their @NewOrleansAdventure Instagram campaign helping guests and users discover New Orleans’ local gems.
Because most hostel guests are millennials, why not use Facebook to connect with guests? Here is how to market your hostel with Facebook and connect with guests.
Smith Micro’s intelligent policy-on-device platform with premium voice, video, and content monetization services, provides new opportunities to engage consumers.
Here’s how Marriott and Starwood approached using snapchat for hotels and how other hotels can take their Snapchat marketing to the next level.
Hotels becoming greener, healthier, and offering free WiFi are among the millennial-geared elements affecting hospitality marketing in 2016.
The popularity and reach of online review platforms has grown rapidly. Hotels need to ensure they have a flawless online reputation. 85% of travellers read up to 10 reviews 78 ...
The holiday season is fast approaching and it’s never too soon to start holiday marketing. Here are 4 ways hospitality industry can leverage holiday marketing on social media.
Here are a few tips to help you figure out how to use social media to increase sales in an inexpensive and efficient way.
The Future of Hospitality Summit (FHS), the first student-run hospitality summit in Europe, will take place October 16-18 in Bluche, Switzerland.