Hospitality pros need to experiment with new approaches and strategies, especially ones that embrace tech. Here are hospitality marketing books to read.
Here are four ways that mobile technology has changed business communications in the hospitality industry, as well as some pros and cons of those changes.
Through developing meaningful, relevant content that appealed to the target audience, Avanti Resort was able to grow their Facebook presence significantly.
Software Advice conducted an online survey of 1,936 randomly selected U.S. consumers about their likeliness to deliver feedback in terms of timing, method and incentives. Here are the important takeaways.
While service and amenities play an important role, the availability of complimentary high speed internet can make or break the relationship you enjoy with many of your guests.
The social media addict is, perhaps, one of society's most misunderstood members. Your boss has forbidden you from using Facebook at work, your friends have accused you of not having ...
Holiday Inn’s new campaign celebrates the inspiring journeys of guests by sharing their unique narratives through their first digitally-led marketing approach.
Last week, Facebook debuted a new “save” feature that allows users to save pages or posts that interest them. The hospitality industry can leverage this.
‘Your Memories’ displays photos of captured moments, tagged with #RCMemories, shared by guests on Twitter and Instagram. Guests may also submit photos directly through the website to be a part of the memory collection and display.
Here are some compelling reasons why your hotel needs Instagram, as well as some of the benefits of the new Instagram 6.0.
There are a variety of ways that hotels and restaurants can optimize social media. They include hosting events; humanizing their brands; managing customer service; nurturing communities; and offering value.
Facebook graph search provides users with a Facebook version of what most of us do in Google, only it makes the results hyper-relevant.
With a family- friendly and child-focused Facebook Contest called #MaxineTakesManhattan, the Four Seasons Hotel New York aimed to generate awareness about the hotel and increase weekend bookings for families during the summer months.
Knowing to whom you’re speaking, establishing trust, and telling stories are some ways to find and establish your most desired voice on social media.