It is important for companies to recognize the significant role that “social proof” plays in the decisions of their customers, and to use it to their own advantage.
Instagram Direct builds on the traditional Instagram platform by adding the ability to share photos, videos, and messages with specific people. You can send them to your “followers” in general or to selected individuals. Recipients will be able to see your message immediately and respond. And, as an added bonus, you will be able to find out who has viewed your picture or video and who has “liked” it.
Guests of Starwood’s more than 1,150 hotels capture and share an average of 40,000 images per month on Instagram, and Starwood Hotels & Resorts Worldwide, Inc. recently announced an industry-leading integration with Instagram on all of its websites worldwide.
Effective this week, HootSuite can now monitor reviews on all major review sites. The review feed in HootSuite will be powered by a new app called Reputology (built by a startup run by MIT grads called Reputology.com).
Four Seasons Hotels and Resorts is among the first companies to receive early launch access to Pinterest’s Place Pins, a new Pinterest feature that encourages exploration by adding details such as the address of the place and phone number to Pins associated with locations.
Incorporate these effective strategies into your marketing plan for short- and long-term results. Here are 5 ways social media can enhance guest experience.
Kendall’s School of Hospitality Management, the top hospitality program in Chicago, has released its trends outlook for the hospitality industry in 2014.
The whole world has gone social. With social media platforms becoming increasingly crowded, companies must come up with novel ways to draw attention to themselves. The hotel industry has been particularly creative in devising innovative and engaging methods to make their voices heard and their brands stand out.
Conrad Hotels & Resorts debuted the luxury hospitality segment’s first comprehensive pre check-in feature to its award-winning travel mobile application, Conrad Concierge. All guests at each of the Conrad brand’s 24 hotels worldwide can now find greater customization and convenience at the touch of a button – from selecting pre-arrival amenities to ordering in room dining and enjoying mobile check-out.
With StumbleUpon paid discovery, you only pay for unique visitors (when the person actually visits your site) making it an affordable method of advertising for your business.
With over 1,000 miles to cover, the first official Four Seasons Food Truck has hit the road. Known as the FS Taste Truck, the vehicle and its tour provides a new, mobile stage for the brand’s culinary talent to connect with their local communities.
What can you do with landing pages to capture and remarket to booking leads that discover your hospitality business on social media? Here are the top 3 ways you can link social media posts to landing pages to increase your qualified leads and get more bookings.