close up of open laptop computer with blog web page on screen and coffee cup on table at office or hotel room

Blog posts can market your brand in new and exciting ways.

They provide the opportunity to share interesting information and personal anecdotes that relate to your company, while also initiating a friendly and relatable connection with your audience.

They’re also great for customer acquisition, profit gains and overall business success.

In fact, 92 percent of companies who blog multiple times per day have acquired customers from their blog, according to Hubspot.

Here are tips to get you started in taking advantage of this popular form of content.

Learn More About Your Audience

If you’re attempting to attract a certain audience, first learn about them. What do they find appealing?

If you’re opening a new, funky restaurant aimed at young people, figure out what media and social media streams they use. This saves from wasting expenses on ineffective methods.

Conduct research through surveys, questionnaires or predictive data analysis. Many online platforms collect data automatically and that information can be used to make conclusions about your audience.

What are their interests? What do they want to know about? What do they like/dislike about your brand?

Through this investigation, you can start to create blog posts that appeal to you target market.

Make the Content Specific and Relevant

Many people go to blogs for information, reviews, recommendations and opinions. Make your blog specific to certain topics that are relevant to your brand.

Rather than having an general, surface-level discussion, pick a specific topic and really delve into it.

In the restaurant industry, for example, you may decide to discuss the pros and cons of a high carbohydrate diet rather than going through a vague list of diets that your readers may like to try.

By picking a specific and relevant topic, your audience will be able to take away helpful information, which they will remember and appreciate.

With society enduring an overload of content, many people don’t have time to waste on worthless words.

Add value to your brand experience by writing about informative topics, and engage your customers so they continue returning.

Make It Visually Appealing

Before the audience even starts reading, the visuals will be the first thing to attract them to the article.

When it comes to blogs, first impressions are important so if it looks messy and ugly, chances are no one will notice the post, even if it’s good content.

Make your posts visually appealing. Format them to include headings, proper spacing, a consistent font and color coding.

Another great tip to make your blog post visually appealing is to actually include some visual content, like photos and videos.

Quickly initiate engagement with audiences before they even see what the article is about. If you’re wondering where you’re going to find interesting photos, why not try carrying a camera around?

This will allow you to always be ready in case a spontaneous and exciting photo opportunity presents itself.

If a camera is too big, just carry a smartphone. The LG GV takes great quality and dynamic shots that can make your blog post look exciting and fresh.

Blogging is becoming an incredibly popular and effective avenue for brands to publish content, and if used properly, can yield great results.

But as with many other marketing strategies, it’s important to cater this content to right audience to really take advantage of the method.

Try infiltrating these quick tips into your next post to kick start a successful blog for your company.

Guest Contributor
SocialHospitality.com publishes guest posts from entrepreneurs, small business owners, and business writers. To learn more about how to become a guest writer, visit our guest post guidelines.