eMarketer predicts, by 2017, over 59% of digital search ad dollars will be spent on mobile devices. Mobile marketing is a key foundation to successfully connecting with consumers.
Text marketing can provide the perfect opportunity to advertise your brand, win new clientele, and break away from your competition.
TalkToTheManager allows customers to connect with the management staff of a business through anonymous text messages whereupon the restaurant or hotel can resolve issues in real-time.
Instagram's "Photos of You" enables individuals to see photos in which they're tagged. This means additional real estate for loyal fans to represent a company’s image.
AMC Theaters is holding a sweepstakes for The Amazing Spiderman encouraging users to explore their new mobile app to find an entry form. Rather than supplying a basic online form, or guiding people directly to the appropriate page on the mobile site, they encourage people to explore it, thereby allowing people to learn more about the movie as well as experience the usability of the app itself.
As a small business, you have to be ahead of the technology trends. More small shops are taking advantage of mobile applications to connect with their customers. Sometimes it makes sense to embrace a mobile app, but other times, you could be wasting your time.
Mobile Meteor just debuted a new product designed specifically for inns, Show Me Inn. Show Me Inn is a web application that seamlessly transforms an inn’s website into a mobile-friendly version, allowing customers to easily see rooms, learn about the area and contact the inn to make a reservation.
JCPenney is welcoming the holiday season with several new digital initiatives, like the Salvation Army Angel Program and QR Santa Tags
Segerstrom Center for the Arts has done a phenomenal job of keeping fans up-to-date via social media,
Foursquare's new "lists" feature is extremely useful feature for destination marketing in that is allows a tourism organization to create customized lists for visitors, such as lists for family-friendly vacations, girlfriend getaways, romantic retreats and other such niche vacations.
mGuest offers hotels the means to create deeper and more meaningful connections with their guests, thereby increasing awareness of the property and brand, offering an online functional e-concierge service and even facilitating bookings and in-room services.