
Rewarding Brand Loyalty
There were some great panels at the Food Service Social Media Conference, and one of the stand-outs was on “rewarding brand loyalty.”

There were some great panels at the Food Service Social Media Conference, and one of the stand-outs was on “rewarding brand loyalty.”

Hosted by FohBoh, the leading social-business community for the global restaurant industry, Food Service Social Media Universe (FSMU) was created to bring together restaurant leaders and social media practitioners to share incites and best practices about this rapidly changing landscape.

Sarah Lenssen began a campaign called #Ask5for5 to raise awareness and funds for famine and drought victims. The concept is simple, give $5 and ask five of your friends to give $5

Hilton Anaheim recently did an art contest to find and commission three talented muralists for the unique opportunity to have their work seen on the hotel’s newly-renovated pool area.

Segerstrom Center for the Arts has done a phenomenal job of keeping fans up-to-date via social media,

Hotels.com has launched a brilliant marketing campaign featuring JT Holmes booking a hotel room via his cell phone as he freefalls through the sky.

With every checkin at Walgreens on Foursquare or Facebook, a flu shot is donated to someone in need.

Dallas-based Two Trucks LLC will launch its food-truck brand, The Butcher’s Son, in October with two Dallas trucks, followed by five trucks in February, ten trucks in May, and, hopefully, a total of 200 trucks by 2014.

Twitter is an engaging place, one that, when surrounded by various commentary on universal happenings, becomes a tempting place to chime in. That said, when you’re representing your business on these channels, the rules are a little bit different.
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