Featured Blog Posts

Elevating Marketing Skills in the Digital Era

In the rapidly evolving digital landscape, enhancing one's marketing skills is more crucial than ever for professionals aspiring to excel in their careers. An online MBA in marketing at St. Thomas University offers a convenient and comprehensive way for individuals to acquire advanced knowledge and develop the skills necessary to…

Why Hotels Are Investing in Digital Strategies to Enhance Guest Engagement

Guests expect flawless service, competitors undercut prices, and operational costs climb. Outdated systems crack under pressure. Staff juggle check-in lines, maintenance requests, and generic guest interactions. Loyalty dwindles. Revenue leaks. Something has to give—right? But maybe not. At least when hotels go digital. Forget incremental fixes. Digital tools tackle root problems:…

Leveraging Real-Time Data in Social Media Marketing

Real-time data has become crucial for enhancing social media engagement. As the landscape evolves, businesses rely on immediate insights to adapt strategies and maximize reach. Real-time data refers to up-to-the-minute user interactions on platforms like Facebook and Instagram, enabling quick, informed decisions. This allows marketers to track campaign performance, optimize…

How Hospitality Teams Can Collaborate for Social Media

A cohesive social media strategy is vital for engaging guests and enhancing brand visibility in the ever-evolving hospitality industry. Implementing such brings unique offerings to the table while creating a genuine connection with the audience. However, collaboration among marketing, customer service, and management teams is essential to maximize its effectiveness.…

How to Build a Customer Engagement Strategy

Customers like to connect with honest and authentic brands. Once people feel connected, they’re more inclined to remain loyal. So how do you build amazing customer engagement? Try these well-tested strategies to draw people’s attention and trigger engagement.

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5 Inspiring Email Marketing Automation Examples

There are many tools available that can automate your email marketing for you. That way, you can focus on your business instead of spending countless hours sending out emails. We’ll look at some email marketing examples to help you understand more about how this process works.

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Covid-19 + Restaurants: How Mobile Chatbots Can Help

Mobile apps will continue to be relevant business tools for restaurants in the post-Covid world. Food delivery and pickup will remain more popular than the dine-in experience. Mobile chatbots will play a major role in providing customer support and driving sales through meaningful interactions.

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