Think about it. You'd probably rather watch a 5-minute video than read a 5-minute block of text. Statistics show 69% of consumers prefer to learn about a product or service through a short video. About 85% hope to see more videos from brands. But not just any video will get…

Many e-commerce business owners think simply choosing the right platform to build their website will help them attract customers. While the platform does play a huge role in the smooth functioning of the website, it is crucial to optimize your site for SEO (Search Engine Optimization) to target the right…

If you’re trying to figure out how to reach a younger audience for your business or product, meet Snapchat. This social media platform is highly interactive and used by 50% of consumers between the ages of 15 and 35. Users are 75% likely to “swipe up” to make a purchase…

Digital marketing has become increasingly challenging in recent years. Erratic customer journeys mandate omnichannel marketing; consumer behaviors change; Search Engine Optimization (SEO) remains nigh imperative. Now, marketing to a new generation, marketers continue to embrace inbound marketing as a valued asset and a possible solution. Let's explore this phenomenon in-depth…