To launch a new restaurant, make use of social media platforms to reach a wider target audience and give customers frequent updates.
The use of mobile apps in the hospitality industry continues to rise. Individuals use apps to find deals, make reservations, and read reviews.
Wondering how to recruit on social media? Starbucks has shaken and stirred the world of recruitment, making social media the go-to place for new hires.
Thinking about integrating text message marketing into your marketing mix? Here’s how some hospitality brands have used text messaging with great success.
Here are the top five tips for curating and managing a killer social media strategy for boutique hotels.
Universities are service-oriented business and its important to focus university marketing strategies on highlighting their long-term educational process. Here’s how to take your marketing to the next level.
With so many options available, how can hotels create the best romantic hotel experience? Follow these four tips to entice couples to stay at your hotel.
Hotels can use YouTube to both increase sales and market their brand to nearly one billion unique users who visit the video sharing platform every month. Here are three tips for marketing executives starting their YouTube campaigns from scratch.
The Selling Skills Assessment Tool (SSAT) can improve customer relations by bridging the gap between skills, behavior, and results.
Hospitality pros need to experiment with new approaches and strategies, especially ones that embrace tech. Here are hospitality marketing books to read.
Here are four ways that mobile technology has changed business communications in the hospitality industry, as well as some pros and cons of those changes.