As digital marketing evolves, so must your content marketing strategies. Having a mobile-friendly website, evoking emotion, using video, and outsourcing are a few waysto do so.
If you are in the hospitality industry, you might be looking for ways to entice more customers into your business or to keep your current customers happy. The acrylic Smartphone ...
Despite your best efforts to please all of the people all of the time, instances arise where that isn't the case. These can prompt the posting of a long, nasty ...
Here are actionable customer service tips on how to increase restaurant revenue. They include establishing standards, making upselling standard, and more.
The hospitality industry can benefit from tapping into the popular and vibrant Pokemon Go trend, and integrating it into their overall content marketing and social media strategies.
Email marketing is a substantial part of marketing for hotels. It allows properties to contact past, present, or potential guests and keep them informed of offers that may be relevant. ...
If your business isn’t outfitted with not only techy amenities but standard or expected amenities, too, you can say goodbye to millennial business. Here are four amenities that attract Gen Y customers.
Attracting new customers and cultivating interest among prospects are the keys of success in the restaurant industry, both of which can be achieved with inbound marketing.
The age of big data is great, but there is much to consider. The following issues must now be top of mind in the world of hospitality.
This infographic highlights facts and stats of millennial travel trends and how marketers can effectively reach them across multiple outlets and platforms.
Here are the primary elements to consider when planning a summer photo contest on social media:
This presentation by Straight North provides explanation and insight based on actual client sales lead data to convince you of the importance of lead validation.
The fear of missing out can be a the secret ingredient that takes your customer engagement to new heights.
The Grounds of Alexandria cafe in Sydney uses a stylist and a horticulturist to bring out the beauty of everything they serve. #TheGrounds has become the sixth most Instagrammed location in Australia
While a customer's need for certain products will certainly get them in the door, it's the contests and giveaways that create major buzz for your business. But make sure that ...
Social proof is important to guests and consumers. Now let’s look at the practical applications of social proof for hotels and restaurants.