With a family- friendly and child-focused Facebook Contest called #MaxineTakesManhattan, the Four Seasons Hotel New York aimed to generate awareness about the hotel and increase weekend bookings for families during the summer months.
Knowing to whom you’re speaking, establishing trust, and telling stories are some ways to find and establish your most desired voice on social media.
Looking at some current social media marketing trends and who is using it well, you’ll see where are a few reasons not to ditch social media just yet.
Big brands are social brands these days because that's where you find the kind of PR wins that result in crazy levels of brand engagement and brand loyalty. It's also ...
How do you make guests feel valued? One way is to utilize a new technology like the one offered by GuestDriven.
Aloft’s innovative and exclusive initiatives set it apart. Aloft recently announced that select properties will roll out Keyless Check-In, allowing guests to use their smartphones to check in to the hotel and open their guestroom door.
The hospitality industry sets a high bar in regard to providing mobile-friendly websites, according to new research from hibu