With more hotels, resorts and private residences being added to its robust pipeline, Four Seasons continues to expand its influence and global footprint.
A recent survey conducted by Travel Technology Europe showed that 71% of the people who responded believe that social media, specifically sites like Facebook and Twitter was essential to their business.
In order to win over these potential clients, travel agents must provide them with compelling reasons to use their services. And many are choosing to share these “compelling reasons” through social media marketing.
It is important for companies to recognize the significant role that “social proof” plays in the decisions of their customers, and to use it to their own advantage.
Qantas and KLM airlines have instituted technology and personnel that allows them to easily monitor digital conversations posted on social media. Rather than doing a search by keyword, the airline’s customer care teams monitor via GPS co-ordinates.
Instagram Direct builds on the traditional Instagram platform by adding the ability to share photos, videos, and messages with specific people. You can send them to your “followers” in general or to selected individuals. Recipients will be able to see your message immediately and respond. And, as an added bonus, you will be able to find out who has viewed your picture or video and who has “liked” it.
Guests of Starwood’s more than 1,150 hotels capture and share an average of 40,000 images per month on Instagram, and Starwood Hotels & Resorts Worldwide, Inc. recently announced an industry-leading integration with Instagram on all of its websites worldwide.
Instagram Direct just arrived, and brands are already seizing the opportunity to create special connections with customers.
The 2014 Santos Tour Down Under will be held in Adelaide and regional South Australia from January 19-26. The team has been tracking the #PuppetPeloton – a fun promotional gag that can traveling around Australia.
Effective this week, HootSuite can now monitor reviews on all major review sites. The review feed in HootSuite will be powered by a new app called Reputology (built by a startup run by MIT grads called Reputology.com).
Four Seasons Hotels and Resorts is among the first companies to receive early launch access to Pinterest’s Place Pins, a new Pinterest feature that encourages exploration by adding details such as the address of the place and phone number to Pins associated with locations.