Big brands are social brands these days because that's where you find the kind of PR wins that result in crazy levels of brand engagement and brand loyalty. It's also ...
With over 80 million members in the United States alone, the Millennials–aka Generation Y–are the most rapidly growing consumer segment. What are the best ways to to market to millenials on social media?
How do you make guests feel valued? One way is to utilize a new technology like the one offered by GuestDriven.
The Nightclub & Bar Tradeshow & Convention kicks off this week in Las Vegas.
Hotels are providing a variety of social media career opportunities in a variety of areas.
Aloft’s innovative and exclusive initiatives set it apart. Aloft recently announced that select properties will roll out Keyless Check-In, allowing guests to use their smartphones to check in to the hotel and open their guestroom door.
Public relations is the art of maintaining one’s image and reputation. Social media has opened up all new possibilities for PR and the hospitality industry.
According to projections, Millennials will account for half of all business flights by 2020. If you want to relate to your new consumer base, what better way than with employees who already speak their language?
Should your company should require its Social Media Manager to hold a digital marketing or social media degrees? Proven social media experts say “no.”
Thanks to Big Data and the new technologies designed to make sense of it all, the hospitality industry can extract valuable bytes of information.
Mogl, the leading restaurant rewards program with a mission to end hunger, recently announced that it is the first in its category with direct access to real-time data from Visa, MasterCard and American Express transactions.
Airlines are engaging more people through social media than any other sector within the travel industry.
The hospitality industry sets a high bar in regard to providing mobile-friendly websites, according to new research from hibu
How do you hold the attention of your site’s visitors, keep them engaged, and dissuade them from checking out someone else? Provide them a reason to stay.
With more hotels, resorts and private residences being added to its robust pipeline, Four Seasons continues to expand its influence and global footprint.
With Facebook turning 10 years old on February 4th, this infographic looks back at the key milestones the company has had throughout its meteoric rise to becoming the world’s leading social network.
Tripoto has taken a crowdsourced approach to creating itineraries and also focuses on providing the best tools for travel bloggers to create those itineraries.
A recent survey conducted by Travel Technology Europe showed that 71% of the people who responded believe that social media, specifically sites like Facebook and Twitter was essential to their business.
Here are some of the hot digital trends for hotel marketing in 2014.
In order to win over these potential clients, travel agents must provide them with compelling reasons to use their services. And many are choosing to share these “compelling reasons” through social media marketing.