Lake Charles is a tourist destination with new social media marketing techniques to reach wider audience. See how they are raising the bar for social media.
The use of mobile apps in the hospitality industry continues to rise. Individuals use apps to find deals, make reservations, and read reviews.
Consumers are using social media daily to stay informed. By using Facebook, Twitter, and Pinterest, retailers are able to reach a new audience of shoppers.
Here’s a look at how hotels are using Big Data to improve their guests’ experience.
A popular way to market your product is by creating a professional video that reaches a massive audience. Learn how to take your video marketing to the next level.
Wondering how to recruit on social media? Starbucks has shaken and stirred the world of recruitment, making social media the go-to place for new hires.
Thinking about integrating text message marketing into your marketing mix? Here’s how some hospitality brands have used text messaging with great success.
One way for caterers to reach potential clients is to start blogging. Here are a few ways caterers can use blogging to enhance business.
Here are the top five tips for curating and managing a killer social media strategy for boutique hotels.
In a move to harness the passion of a generation of food and drink entrepreneurs, Marriott International is launching CANVAS, a global incubator that will help hungry entrepreneurs realize their vision for amazing food and drink concepts in the company’s hotels.
Did you know there are more than 1.9 billion active social media users in the world today? That accounts for more than 27% of the world population! In the United ...
When you interact with a customer in person, you conduct yourself with a certain amount of decorum. You try to be punctual, you mind your P's and Q's, and you ...
2014’s Black Friday, Cyber Monday and kick off to the holiday shopping season were saved thanks to online sales.
The Brighton School of Business & Management created an infographic exploring the merits of using both Facebook and LinkedIn for networking and marketing.
GlobeDrop is a non-profit organization and free web and mobile application that can easily connect travelers to verified social organizations.
Some leisure travelers may not be glued to their technology while away, so offering translated brochures with information can be universally appealing.
Here are fix tips for putting your best foot forward and propelling your business across the finish line as the year comes to a close.
As the holiday season approaches, the hospitality industry is taking to social media with a variety of interesting themed campaigns.
Here’s a look at why mobile payments are the perfect complement to food trucks.
Universities are service-oriented business and its important to focus university marketing strategies on highlighting their long-term educational process. Here’s how to take your marketing to the next level.