Social media platforms started as a new and innovative method of communication and connection among friends and family. With time and refinement, it has transformed into an asset for businesses across the globe. This significant enhancement presents a vast number of opportunities for brands.
2022 Social Themes
In recent years, social media bridged the gap to new customer experiences with its ability to offer discovery, connection, and entertainment. Companies worldwide adapt to new social media trends to bring new momentum to their marketing strategies and breathe life into engagement with their consumers.
If your organization needs a boost in its social media marketing tactics, here are a few great social media themes to implement this year:
1. Emphasize Easy-to-Consume Content
Making a strong statement in 2021, easy-to-consume content is trending again in 2022. Specifically, podcasts and email newsletters. These two forms of easy-to-consume content grow assets for businesses due to the convenience they provide to users who are always on the go.
Marketing during Covid-19 tilted this trend, too. In fact, a recent study shows 55% of Americans now listen to podcasts, while newsletter consumption increased by 14% during the initial COVID-19 quarantine. Even advertisers jumped on this bandwagon, as more and more ad spend is being contributed to US podcasts.
In uncertain times like these, newsletters and podcasts are excellent tools for outreach and support. Readily available content can help businesses connect deeply with their audiences. Email marketing is a great way to connect with folks who have already expressed interest in your brand.
Utilized correctly, podcasts can easily become a relevant resource for those seeking comfort, support, and motivation in their purchasing journey. If you want to elevate your social media marketing, emphasize easy-to-consume content.
2. Grow Organically on Instagram with Reels
Video marketing is surging across social media, and with Instagram’s most recent platform addition—Reels—this trend will continue an upward swing. Like Stories, Reels allows you to record and edit short, 15-to-30-second videos that can be shared on your feed or on your story. Like TikTok video marketing, Reels allows users to engage with their audience with unique and entertaining content.
Creating an Instagram strategy is no longer optional. This year, Reels could be the key to growing your social media audience. In fact, many influencers in the space use Reels to share their thoughts and experiences on various companies, products, and services.
3. Leverage Come-Back Kid Pinterest
Pinterest has been around for more than a decade. While its popularity ebbed and flowed throughout the years, this inspiring platform is making a comeback. There are many reasons Pinterest should be part of your marketing strategy in 2022.
Due to the pandemic, Pinterest’s app usage skyrocketed, topping 400 million monthly active users, and even hit an all-time high in searches after rolling out its “Today” tab. Now, Pinterest acts as an even bigger informational hub — providing users with the opportunity to discover new brands, products, tutorials, and more. Pinterest can open your business to a powerful audience if you maximize your utilization. Consider creating content that will provide guidance to those in search of your products or services, and why they need these services or products.
4. Take Advantage of Social Media Communities
Social communities, like Facebook Groups, aren’t new. But they’re certainly a thriving component of social media platforms. Either private or public, these groups allow like-minded people to come together and discuss shared interests. However, more and more businesses are using social communities as networking platforms for their customers.
We now see many brands use their social media communities to launch new products, receive valuable feedback, and, ultimately, gain insights into their consumer base. This social trend can prove to be highly beneficial for any industry. All businesses should consider creating social media communities that allow staff, past customers, and potential customers to come together to share experiences, discuss services and products, and learn how to accurately promote their business online.
Social media has completely revamped the way we build connections. It lends a helping hand to many who need support or services when it comes to digital marketing. Most importantly, it opened the doors for various industries to gain the exposure they need to build a thriving business.
All businesses should utilize social media marketing practices. By doing so, they can maximize opportunities, reach people in need, and provide the resources to drive more business and revenue.