Many variables go into making any marketing efforts successful and budgeting for social media marketing can be tricky. To be sure that all dollars spent on social media marketing are used wisely, here are some tips to consider.
For your blog posts to rank higher on the SERPs, there are a few SEO (search engine optimization) tactics that can be implemented to help improve your post’s rank on search engines like Google.
Where sales and marketing meet, “smarketing” is born. Smarketing takes two departments that were traditionally at odds and merges them into a one-plus-one-equals-three recipe for success.
Google+, the Google-owned and operated social network, has received mixed reviews since launching on June 28, 2011. Some have embraced it, while others have been more skeptical.
There are a variety of ways that hotels and restaurants can optimize social media. They include hosting events; humanizing their brands; managing customer service; nurturing communities; and offering value.
Wondering how to keep your social media skills relevant? Here are a few ways to refresh your repertoire and enhance your social media expertise.
Convenience is the name of the game, and a number of food-related web and mobile services — foodpreneurs, if you will — are making food / restaurant discovery easier.
Every month, our friends Nitrogram provide a summary of how brands and companies evolved on Instagram. Here’s the report for May!
Equip your mobile device with social media applications that let you enjoy the freedom to come and go without ever losing touch.
With so many “best practice” articles out there, it can be difficult to assess what works best for you, your company, or your client. The best social media strategy must consider the context of industry, goals, and audience.
Facebook graph search provides users with a Facebook version of what most of us do in Google, only it makes the results hyper-relevant.
Capitalizing on your social media savvy and perfecting the basics are a few steps that you can take to help make your social media job search less daunting.
With a family- friendly and child-focused Facebook Contest called #MaxineTakesManhattan, the Four Seasons Hotel New York aimed to generate awareness about the hotel and increase weekend bookings for families during the summer months.
Knowing to whom you’re speaking, establishing trust, and telling stories are some ways to find and establish your most desired voice on social media.
Looking at some current social media marketing trends and who is using it well, you’ll see where are a few reasons not to ditch social media just yet.
With Pinterest Place Pins, photos are assigned pin points on a map that features detailed information about the location, including the exact address and contact location.
LinkedIn changed the sphere of professional networking when it launched on May 5th, 2003. This infographic from DPFOC highlights how the $7.5 million dollar company has grown to over 300 million members in 200 countries worldwide.
Here are some tips on how to keep review responses professional, and not risk damaging your reputation by responding aggressivily to negative reviews.
Big brands are social brands these days because that's where you find the kind of PR wins that result in crazy levels of brand engagement and brand loyalty. It's also ...
With over 80 million members in the United States alone, the Millennials–aka Generation Y–are the most rapidly growing consumer segment. What are the best ways to to market to millenials on social media?