One of the best ways to use Instagram for marketing your business is to host a contest on the network, helping to build buzz for your brand and drive traffic to your site.
Greg Creed, CEO of Taco Bell, shares how his brand has transformed itself in several essential ways without losing the loyalty of its core customer.
By sharing your best ‘fishy face’ on Facebook, Twitter, Instagram and Google+, you can receive two seafood burritos for the price of one at Rubio’s.
With detailed reports on audience growth, audience geography, engagement and the ability to identify tags that are relevant to their products and services and influencing contributors posting on them, brands now have a unique platform to professionally fine-tune their content and engagement strategy on Instagram.
HOTELS Magazine announced its second annual Social Hotel Awards. The hospitality magazine just launched the 2013 program during a webinar entitled, “The ROI of Social Media.”
The team at Fanpage Karma recently analyzed over 60,000 active Facebook pages in a period of three months to see how and why growth rates differ. Differences can be found in terms of the type of page, the engagement rate and how large the fan page already is.
Albert Qian was invited to help market Crescent Village, a new apartment community in San Jose, through social media.
Four Seasons has done an exceptional job integrating social media into their website and general marketing, and constantly continues to expand its social media presence.
Hotels and other businesses in the hospitality industry are uniquely positioned to use Instagram to market themselves.
AEG Digital Media Group has selected SoCal Socialite as the new strategic social media agency partner for the 85th annual Academy Awards event on Sunday, February 24, 2013.
The needs of business are always driven by changes in customer demand. Nowhere is that more true than in the service industry, and a more sophisticated clientele is forcing hospitality managers to enlist new technology to help serve client needs.
To add an element of culture and art to the debut of their new beverage, Starbucks took to San Diego to share this exciting new dessert drink with customers.
Now the website has over 11 million users and is still growing, with some of the most popular pin boards including holiday destinations, interiors inspiration and recipes – perfect for those in the hospitality industry.
Valentine’s Day is right around the corner, and technology can help you up your game. From gifts to the perfect meal, you can’t go wrong with a cell phone in your hand and a search bar at your thumb.
In addition to hotel rooms, vacation homes can be a great way to travel, and, like specialized review sites and social travel startups, there are related travel options that allow for unique travel experiences.
Swiss-based Treovi.com, the first truly 100% no commissions online hotel reservation system, has launched a new beta of its website.
Here is an interview Kaila Anderson, the Social Media Marketing Manager of the Grand Hyatt Kauai Resort and Spa. She talks about how the Hawaii hotel uses social media to engage with guests.
Rather than use today to just push their product, Office jumped on the opportunity to reach out to their consumers and create personal, memorable connections.
Restaurants would be amiss to not take advantage of blogging. There are also many benefits to blogging, including sharing information, customer service and crisis management.
ChowNow is an online ordering system for the foodservice industry that uses branded mobile and social media tools to expand restaurant’s capabilities.