As hotels develop their social profiles and embrace social media marketing, followers develop loyal bonds to these brands.
Instagram Direct builds on the traditional Instagram platform by adding the ability to share photos, videos, and messages with specific people. You can send them to your “followers” in general or to selected individuals. Recipients will be able to see your message immediately and respond. And, as an added bonus, you will be able to find out who has viewed your picture or video and who has “liked” it.
Guests of Starwood’s more than 1,150 hotels capture and share an average of 40,000 images per month on Instagram, and Starwood Hotels & Resorts Worldwide, Inc. recently announced an industry-leading integration with Instagram on all of its websites worldwide.
Instagram Direct just arrived, and brands are already seizing the opportunity to create special connections with customers.
The 2014 Santos Tour Down Under will be held in Adelaide and regional South Australia from January 19-26. The team has been tracking the #PuppetPeloton – a fun promotional gag that can traveling around Australia.
Effective this week, HootSuite can now monitor reviews on all major review sites. The review feed in HootSuite will be powered by a new app called Reputology (built by a startup run by MIT grads called Reputology.com).
How can the hospitality industry learn from retail’s successes of social media?
Four Seasons Hotels and Resorts is among the first companies to receive early launch access to Pinterest’s Place Pins, a new Pinterest feature that encourages exploration by adding details such as the address of the place and phone number to Pins associated with locations.
Let’s take a look at Milan, Vienna and Madrid, three of the biggest winter hotspots in Europe, and how they’re faring in terms of online marketing and social media.
Incorporate these effective strategies into your marketing plan for short- and long-term results. Here are 5 ways social media can enhance guest experience.
Loews Hotels & Resorts proves that there’s more to social media than rants, raves and random hashtags with the launch of Loews Hotels Social Reservations—allowing guests to book their hotel stays directly via Twitter.
Expedia.com is the platinum sponsor of Passports with Purpose, a community fundraiser powered by travel bloggers that aims to raise $115,000 for buildOn.
The rapid development of renewable power means that it is set to become the world’s second most common energy source by 2016. The hotel industry is among others thinking about sustainability.
Kendall’s School of Hospitality Management, the top hospitality program in Chicago, has released its trends outlook for the hospitality industry in 2014.
The whole world has gone social. With social media platforms becoming increasingly crowded, companies must come up with novel ways to draw attention to themselves. The hotel industry has been particularly creative in devising innovative and engaging methods to make their voices heard and their brands stand out.
The most profitable restaurants in the country excel at doing the vital things very well. If you’re wondering how to improve restaurant profits, here are 5 critical areas on which to focus:
Adelaide has been chosen as one of the world’s top 10 cities to visit in 2014 by travel guide publisher, Lonely Planet. The only Australian city to be listed, South Australia’s capital is ranked ninth on the list included in Lonely Planet’s Best in Travel 2014 guide.
Conrad Hotels & Resorts debuted the luxury hospitality segment’s first comprehensive pre check-in feature to its award-winning travel mobile application, Conrad Concierge. All guests at each of the Conrad brand’s 24 hotels worldwide can now find greater customization and convenience at the touch of a button – from selecting pre-arrival amenities to ordering in room dining and enjoying mobile check-out.
Travel planner Tripomatic.com researched 100,000 trip itineraries created during summer 2013 to find out which places attracted the majority of tourists in the 30 most visited destinations worldwide.
“Millennial” travelers – defined as those between 18 and 30 years old – have sharply different business and leisure travel habits and expectations than do their older peers, according to a global study released by Expedia.com® and Egencia®.