Hotels are using social listening tools to monitor online conversations, in real-time. Here are some top hotels on social media and what they’re doing to optimize their presences.
If you have noticed a dearth of great customer service picks in your library, here are five great books on customer service that will prove useful in your business.
Back-To-School is the dream season for a hotel marketer to offer great deals on summer fun before the bell rings.
Here are some compelling reasons why your hotel needs Instagram, as well as some of the benefits of the new Instagram 6.0.
Here are 6 tech trends for the hospitality industry to keep in mind in 2014 that follow themes of personalization, integration, and ease of access.
Many variables go into making any marketing efforts successful and budgeting for social media marketing can be tricky. To be sure that all dollars spent on social media marketing are used wisely, here are some tips to consider.
For your blog posts to rank higher on the SERPs, there are a few SEO (search engine optimization) tactics that can be implemented to help improve your post’s rank on search engines like Google.
Where sales and marketing meet, “smarketing” is born. Smarketing takes two departments that were traditionally at odds and merges them into a one-plus-one-equals-three recipe for success.
Google+, the Google-owned and operated social network, has received mixed reviews since launching on June 28, 2011. Some have embraced it, while others have been more skeptical.
There are a variety of ways that hotels and restaurants can optimize social media. They include hosting events; humanizing their brands; managing customer service; nurturing communities; and offering value.
Wondering how to keep your social media skills relevant? Here are a few ways to refresh your repertoire and enhance your social media expertise.
Convenience is the name of the game, and a number of food-related web and mobile services — foodpreneurs, if you will — are making food / restaurant discovery easier.
Every month, our friends Nitrogram provide a summary of how brands and companies evolved on Instagram. Here’s the report for May!
Equip your mobile device with social media applications that let you enjoy the freedom to come and go without ever losing touch.
With so many “best practice” articles out there, it can be difficult to assess what works best for you, your company, or your client. The best social media strategy must consider the context of industry, goals, and audience.
Facebook graph search provides users with a Facebook version of what most of us do in Google, only it makes the results hyper-relevant.
Capitalizing on your social media savvy and perfecting the basics are a few steps that you can take to help make your social media job search less daunting.
With a family- friendly and child-focused Facebook Contest called #MaxineTakesManhattan, the Four Seasons Hotel New York aimed to generate awareness about the hotel and increase weekend bookings for families during the summer months.
Knowing to whom you’re speaking, establishing trust, and telling stories are some ways to find and establish your most desired voice on social media.
Looking at some current social media marketing trends and who is using it well, you’ll see where are a few reasons not to ditch social media just yet.