Should your company should require its Social Media Manager to hold a digital marketing or social media degrees? Proven social media experts say “no.”
Thanks to Big Data and the new technologies designed to make sense of it all, the hospitality industry can extract valuable bytes of information.
Mogl, the leading restaurant rewards program with a mission to end hunger, recently announced that it is the first in its category with direct access to real-time data from Visa, MasterCard and American Express transactions.
Airlines are engaging more people through social media than any other sector within the travel industry.
The hospitality industry sets a high bar in regard to providing mobile-friendly websites, according to new research from hibu
How do you hold the attention of your site’s visitors, keep them engaged, and dissuade them from checking out someone else? Provide them a reason to stay.
With more hotels, resorts and private residences being added to its robust pipeline, Four Seasons continues to expand its influence and global footprint.
With Facebook turning 10 years old on February 4th, this infographic looks back at the key milestones the company has had throughout its meteoric rise to becoming the world’s leading social network.
Tripoto has taken a crowdsourced approach to creating itineraries and also focuses on providing the best tools for travel bloggers to create those itineraries.
A recent survey conducted by Travel Technology Europe showed that 71% of the people who responded believe that social media, specifically sites like Facebook and Twitter was essential to their business.
Here are some of the hot digital trends for hotel marketing in 2014.
In order to win over these potential clients, travel agents must provide them with compelling reasons to use their services. And many are choosing to share these “compelling reasons” through social media marketing.
It is important for companies to recognize the significant role that “social proof” plays in the decisions of their customers, and to use it to their own advantage.
Blogging for business and be tricky and many blogs fail to lure in a consistent fanbase. Here are some tips to ensuring that doesn’t happen.
Qantas and KLM airlines have instituted technology and personnel that allows them to easily monitor digital conversations posted on social media. Rather than doing a search by keyword, the airline’s customer care teams monitor via GPS co-ordinates.
If you are not already incorporating social media into your events, today is the day to start. Here are 3 fun and creative ways to incorporate social media into your next event!
As hotels develop their social profiles and embrace social media marketing, followers develop loyal bonds to these brands.
Instagram Direct builds on the traditional Instagram platform by adding the ability to share photos, videos, and messages with specific people. You can send them to your “followers” in general or to selected individuals. Recipients will be able to see your message immediately and respond. And, as an added bonus, you will be able to find out who has viewed your picture or video and who has “liked” it.
Guests of Starwood’s more than 1,150 hotels capture and share an average of 40,000 images per month on Instagram, and Starwood Hotels & Resorts Worldwide, Inc. recently announced an industry-leading integration with Instagram on all of its websites worldwide.
Instagram Direct just arrived, and brands are already seizing the opportunity to create special connections with customers.