Featured Blog Posts

How to use Online Reviews in your SEO Strategy

Word-of-mouth is one of the most effective ways to advertise your business. Another person's recommendation has a lot more impact than comments from a company itself. Since we live in the digital age, today's "word of mouth" system is now online customer reviews. Everyone uses websites to market their businesses,…

A Comprehensive Guide to Creating Engaging Content That Converts

Does your content generate reactions from those who read, listen to, or watch it? If it doesn’t, it's time to learn how to create engaging content that drives viewers or readers to act. But how can you succeed at creating engaging content? First, realize content marketing isn’t just about educating…

10 Key Skills for a Career in Data Science

Businesses are investing in data collection and aim to make data-focused decisions. Data science is a fascinating and profitable field that attracts problem-solvers and analytical thinkers alike. Data science professionals are in high demand. Data scientists need a range of both technical and non-technical expertise. One way to obtain this…

How to use Search Console to Fill Organic Keyword Gaps in Analytics

Many people are familiar with Google Analytics, but not all know how to use Search Console. Google Analytics and Google Search Console are SEO tools that help improve website effectiveness. Each offers different kinds of information. Do you know who visits your site and how they got there? When your data…

10 Digital Marketing Tips for Restaurants

Digital marketing has revolutionized the marketing landscape, especially for restaurants. Even if your restaurant is well established, you have to keep up with current marketing trends in order to remain competitive. Here are 10 digital marketing tips for restaurants.

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3 Hacks to Grow Your Restaurant’s Instagram Presence

Social media can now make-or-break a restaurant. Building followers and engagement on Instagram is a long-term process. Here are three things restaurants can do right now to see impressive results: implement strategic geotags, reach out to local food influencers, and use first-comment hashtags.

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7 Ways Social Media Helps Boost SEO

Social media marketing and search engine optimization (SEO) overlap in many ways. They’re both organic, inbound strategies focused on creating appealing identities to naturally entice visitors. Wondering how these two aspects support each other? Here are seven ways social media strategies can boost your SEO.

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3 Public Relations Strategies that Help Boost Social Media Growth

“Growth hacking” is a popular term these days. For many, though, it’s easier said than done. When it comes to social media, several tried-and-true public relations practices can create effective growth hacking strategies. Here are three key public relations tactics that can help lead to significant growth on social media.

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3 Travel Brands Crushing Influencer Marketing

With the rise of social media, a new kind of celebrity emerged: the social media influencer. This introduces a new concept called influencer marketing. Influencer marketing works for most industries, and especially for travel. Influencers are fantastic content creators and their content can make businesses more relatable and attractive to potential customers.

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