5 Ways Instagram Can Help Boost Restaurant Marketing
Restaurant marketing is forever changed by Instagram. In addition to posting food shots and running Instagram ads, here are five other tactics for leveraging Instagram marketing for restaurants.
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How Companies Can Benefit from Personalized Marketing Campaigns
Because customer loyalty is paramount to business success, it’s important to understand the wants and needs of your audience. And with the proliferation of online businesses, many changes have been made with regard to how companies market to their audiences.
5 Social Media Mistakes That Can Ruin Your Brand’s Reputation
When it is used properly, social media can be a gold mine for businesses. Conversely, when social media is not used properly, you risk damage to your brand. Here are five mistakes that can ruin your brand’s reputation.
Will Google Make Yelp Extinct?
Yelp has the reputation for being the review site that matters most to restaurants, but a recent study suggests change is coming. Google Business Listings gain new reviews faster than any other review site including Yelp, TripAdvisor, Facebook and Foursquare. In fact, Google appears to outpacing Yelp by almost 200%.
Skip Lines At Las Vegas Resorts With The First Full-Service Check-In App
MGM Resorts in Las Vegas just introduced the most hassle-free resort experience! Their mobile app now allows mobile, self check-in. Until now, other hotel groups with mobile check-in required advanced notice. Now, guests have near-instant access to their rooms.
5 Video Marketing Trends to Watch
Online video consumption has skyrocketed. Brands will invest heavily in online video as a way to connect and engage with potential customers. Here are five video marketing trends to watch in 2018.
AI and Hospitality: 3 Ways Your Hotel Can Leverage Artificial Intelligence
AI and hospitality compliment each other in many ways. Artificial intelligence, or AI, is playing a growing role in hotels around the world. AI can enhance the visitor experience. It doesn’t have to replace your personal touch. Here’s why you should consider using AI at your hotel.
How to Use Social Media in the Hospitality Industry the Right Way
There are many challenges in hospitality marketing. In the era of rapid tech advances and ever-so-demanding travelers, it’s even more difficult to know how to use social media in the best way. Here are six tips on how to use social media in an effective way.
Facebook Study: How the World’s Top 100 Brands Perform
Indivigital recently published a report on the Facebook performance of leading brands. The Facebook study concluded the world’s top 100 brands have an average engagement rate of 0.12 percent on Facebook. The average engagement rate with 74 outliers removed is 0.10 percent.
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