Featured Blog Posts

6 Ways Restaurants Can Reach Customers in 2021

For most of its existence, restaurant marketing focused on a single goal: getting more people through the door. How can you convince a customer to come to your business and spend money on your food? That all changed in 2020. Technological advancements and changes to the industry brought on by COVID-19…

Simple Ideas for Creating Valuable Ads that Convert

Today’s business owners have a spectacular range of options when it comes to marketing their products or services. The rise of social media platforms and various online tools makes it easier than ever to connect and engage with target audiences. However, the digital era also brings a few unprecedented challenges…

How to Use Social Proof in Your Marketing Strategy

There is a leak in your home. You go to Google and find two plumbers in your vicinity. While the first one has a five-star rating and a lot of positive insights from previous users, the latter one has only three stars and no customer reviews. You choose the first…

9 Key Elements You Should Examine for Business Success

Starting a business is no easy task. It is even more difficult to edge out the competition and achieve success. Though it is hard, it is not impossible. Businessmen, like Patrick James of TRICO group, have witnessed their establishments grow and become globally renowned. There is no perfect formula you…

Online Review Trends in 2018

Consumers use online reviews as a research tool when they search for local businesses. 2018 brings many notable shifts among online review trends. The “2018 ReviewTrackers Online Reviews Survey: Statistics and Trends” provides insight on these trends along with tips for enhancing reputation management.

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The Impact of GDPR on the Hospitality Sector

The General Data Protection Regulation (GDPR) is sets guidelines for the collection and processing of personal information. Hotels should take necessary action to safeguard personal data to avoid the financial repercussions that could result from lack of compliance.

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