One of the platforms to watch in 2012 is Pinterest, which lets users organize things they find on the web. There could be decent potential for the hospitality industry.
Royal Dutch KLM Airlines is allowing people to choose who they might sit next to on a flight by viewing other travelers’ social media profiles via a program called “Meet and Seat.”
Mobile Meteor just debuted a new product designed specifically for inns, Show Me Inn. Show Me Inn is a web application that seamlessly transforms an inn’s website into a mobile-friendly version, allowing customers to easily see rooms, learn about the area and contact the inn to make a reservation.
While it’s a great thing that more and more businesses are jumping aboard the social media bandwagon, many still aren’t really grasping the point of doing so. There’s a very finite distinction between social media marketing, and merely marketing via social media.